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dc.contributor.authorAkbar, Bilal
dc.contributor.authorGarnelo-Gomez, Irene
dc.contributor.authorNdupu, Lawrence
dc.contributor.authorBarnes, Elizabeth
dc.contributor.authorFoster, Carley
dc.date.accessioned2021-11-19T15:41:32Z
dc.date.available2021-11-19T15:41:32Z
dc.date.issued2022-11-16
dc.identifier.citationAkbar, Bilal Barnes, E Garnelo-Gomez, I Ndupu, L Foster, C. (2022). 'An analysis of social marketing practice: factors associated with success'. Health Marketing Quarterly, pp. 1-22.en_US
dc.identifier.doi10.1080/07359683.2021.1997525
dc.identifier.urihttp://hdl.handle.net/10545/626120
dc.description.abstractThis paper aims to identify factors that contribute to the success of current social marketing practices. These factors include setting clear behavior change objectives and segmentation that informs communication and messaging strategies. Other factors include rigorous research (consumer research, formative research, literature review), pre-testing of interventions, developing a partnership approach, using planning methodologies/theories, and monitoring and evaluation. These success factors could be used for policymakers, governments, agencies and social marketers delivering interventions focussed on healthy lives and well-being. The examples given in this study illustrate how these factors can be achieved, providing a focus for discussion and emulation.en_US
dc.description.sponsorshipN/Aen_US
dc.language.isoenen_US
dc.publisherTaylor and Francisen_US
dc.relation.urlhttps://www.tandfonline.com/toc/whmq20/currenten_US
dc.relation.urlhttps://www.tandfonline.com/doi/full/10.1080/07359683.2021.1997525en_US
dc.subjectSuccess Factorsen_US
dc.subjectSocial marketingen_US
dc.subjectmonitoring and evaluationen_US
dc.titleAn analysis of social marketing practice: factors associated with successen_US
dc.typeArticleen_US
dc.identifier.eissn1545-0864
dc.contributor.departmentNottingham Trent Universityen_US
dc.contributor.departmentUniversity of Readingen_US
dc.contributor.departmentUniversity of Derbyen_US
dc.contributor.departmentUniversity of Stirlingen_US
dc.identifier.journalHealth Marketing Quarterlyen_US
dcterms.dateAccepted2021-10-22
dc.author.detail785345en_US


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