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dc.contributor.authorWang, Meng
dc.contributor.authorKumar, Vikas
dc.contributor.authorRuan, Ximing
dc.contributor.authorSaad, Mohammed
dc.contributor.authorGarza-Reyes, Jose Arturo
dc.contributor.authorKumar, Anil
dc.date.accessioned2021-03-29T08:47:57Z
dc.date.available2021-03-29T08:47:57Z
dc.date.issued2021-03-17
dc.identifier.citationWang, M., Kumar, V., Ruan, X., Saad, M., Garza-Reyes, J.A., Kumar, A. (2021). 'Sustainability concerns on consumers’ attitude towards short food supply chains: an empirical investigation'. Operations Management Research, pp. 1-17.en_US
dc.identifier.doi10.1007/s12063-021-00188-x
dc.identifier.urihttp://hdl.handle.net/10545/625672
dc.description.abstractWhile industrialized agro-food supply systems have gained tremendous success in recent decades, it has been increasingly criticized for its adverse environmental and social impact. Amongst this criticism, Short Food Supply Chains (SFSCs) have emerged as a promising sustainable alternative to the industrialized agri-food supply systems. In recent years there have been some attempts to explore the relationship between SFSCs and sustainability, but these are mostly theoretical discussions and lacks empirical validation. This study, therefore, attempts to provide empirical validation of the SFSCs and sustainability linkages. Additionally, from the theoretical perspective, our work extends the traditional triple bottom line constructs and explores two extra dimensions of sustainability in the food supply chain system, namely, governance and culture, thus exploring five dimensions of sustainability. Furthermore, while SFSCs have proven to improve farmers’ livelihoods and reconnect producers with consumers, little or no attention has been given to understand the consumers' attitudes towards the SFSC practices. Therefore, this study aims to explore the customers’ attitudes towards participating in SFSCs through the concept of a moral economy and personal relationship. Based on the 532 valid responses from Chinese consumers, our study shows that all five pillars of sustainability, moral economy and Chinese relationship have a positive influence on consumers’ participation in SFSCs. With its intuitive benefits, the economic pillar emerged as the most approved factor by the participants. Interestingly our findings show that the social aspect is less prominent than others, which is contrary to existing studies conducted in developed countries.en_US
dc.description.sponsorshipN/Aen_US
dc.language.isoenen_US
dc.publisherSpringeren_US
dc.relation.urlhttps://link.springer.com/article/10.1007/s12063-021-00188-xen_US
dc.rightsCC0 1.0 Universal*
dc.rights.urihttp://creativecommons.org/publicdomain/zero/1.0/*
dc.subjectShort Food Supply Chainsen_US
dc.subjectFive Pillarsen_US
dc.subjectSustainabilityen_US
dc.subjectEmpirical Studyen_US
dc.titleSustainability concerns on consumers’ attitude towards short food supply chains: an empirical investigationen_US
dc.typeArticleen_US
dc.identifier.eissn1936-9743
dc.contributor.departmentUniversity of the West of Englanden_US
dc.contributor.departmentUniversity of Derbyen_US
dc.contributor.departmentLondon Metropolitan Universityen_US
dc.identifier.journalOperations Management Researchen_US
dcterms.dateAccepted2021-03-05
dc.author.detail780891en_US


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