Show simple item record

dc.contributor.authorAzara, Iride
dc.contributor.authorBezova, Kamila
dc.date.accessioned2021-03-22T14:01:09Z
dc.date.available2021-03-22T14:01:09Z
dc.date.issued2021-02-11
dc.identifier.citationBezova, K. and Azara, I., (2021). 'Generating and sustaining value through guided tour experiences’ co-creation at heritage visitor attractions'. Tourism Planning & Development, pp. 1-19.en_US
dc.identifier.issn2156-8316
dc.identifier.doidoi.org/10.1080/21568316.2021.1879923
dc.identifier.urihttp://hdl.handle.net/10545/625661
dc.description.abstractExperience co-creation has been acknowledged as an important process to generate and sustain value. However, research in the arena of heritage visitor attractions remains limited. A qualitative cross-sectional design was used to assess UK heritage attractions providers’ engagement with guided tour experiences’ cocreation and the barriers faced in the adoption of this process. Findings from 11 interviews with visitor experience managers show most of the heritage attraction providers engage in processes of guided tour experience “co-production” rather than “co-creation”. Barriers include limited knowledge, and “knowhow” of value co-creation processes; financial, time, and human resource constraints. Importantly, findings show visitors’ satisfaction with current arrangements influence the type of tour offering. This study reveals the need to further investigate heritage audiences’ variations in preferences and suggests better sector integration in terms of knowledge sharing and best practice to fully explore the benefits and worth of value cocreation in this tourism sector.en_US
dc.description.sponsorshipN/Aen_US
dc.language.isoenen_US
dc.publisherTaylor and Francis Groupen_US
dc.relation.urlhttps://www.tandfonline.com/doi/abs/10.1080/21568316.2021.1879923?journalCode=rthp21en_US
dc.subjectValue co-creationen_US
dc.subjectcoproductionen_US
dc.subjectheritage tourismen_US
dc.subjectvisitor attractionsen_US
dc.subjectvisitor experiencesen_US
dc.subjectguided toursen_US
dc.subjectTourism, Leisure and Hospitality Managementen_US
dc.subjectBusiness Managementen_US
dc.titleGenerating and sustaining value through guided tour experiences’ co-creation at heritage visitor attractionsen_US
dc.typeArticleen_US
dc.identifier.eissn2156-8324
dc.contributor.departmentUniversity of Derbyen_US
dc.identifier.journalTourism Planning & Developmenten_US
dc.source.journaltitleTourism Planning & Development
dc.source.beginpage1
dc.source.endpage19
dcterms.dateAccepted2021-01-04
dc.author.detail772883en_US


This item appears in the following Collection(s)

Show simple item record