Value co-creation and co-destruction: considerations of spa servicescapes
Abstract
Spas are places that enable mind, body and spiritual harmony, and are therefore inextricably linked to the pursuit of health and wellbeing, as one of the most prominent forms of wellness tourism. Recent growth in the global spa industry is fuelled by increasing consumer interest in the pursuit of wellness. Concepts within the spa industry remain largely unexplored, thus, this conceptual paper aims to progress our understanding by considering opportunities for value co-creation and co-destruction in a spa context. In doing this, the paper unpacks the concept of the servicescape, explores the concept of authenticity and argues that understanding the consumption and production of experiences is central to understanding the creation of value in spa service settings.Citation
Buxton, L., and Michopoulou, E. (2021). 'Value co-creation and co-destruction: considerations of spa servicescapes'. Tourism Planning & Development, pp. 1-17.Publisher
Informa UK LimitedJournal
Tourism Planning & DevelopmentDOI
10.1080/21568316.2021.1873837Additional Links
https://www.tandfonline.com/doi/abs/10.1080/21568316.2021.1873837?journalCode=rthp21Type
ArticleLanguage
enISSN
2156-8316EISSN
2156-8324ae974a485f413a2113503eed53cd6c53
10.1080/21568316.2021.1873837