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    Value co-creation and co-destruction: considerations of spa servicescapes

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    Authors
    Buxton, Louise
    Michopoulou, Eleni
    Affiliation
    University of Derby
    Issue Date
    2021-01-19
    
    Metadata
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    Abstract
    Spas are places that enable mind, body and spiritual harmony, and are therefore inextricably linked to the pursuit of health and wellbeing, as one of the most prominent forms of wellness tourism. Recent growth in the global spa industry is fuelled by increasing consumer interest in the pursuit of wellness. Concepts within the spa industry remain largely unexplored, thus, this conceptual paper aims to progress our understanding by considering opportunities for value co-creation and co-destruction in a spa context. In doing this, the paper unpacks the concept of the servicescape, explores the concept of authenticity and argues that understanding the consumption and production of experiences is central to understanding the creation of value in spa service settings.
    Citation
    Buxton, L., and Michopoulou, E. (2021). 'Value co-creation and co-destruction: considerations of spa servicescapes'. Tourism Planning & Development, pp. 1-17.
    Publisher
    Informa UK Limited
    Journal
    Tourism Planning & Development
    URI
    http://hdl.handle.net/10545/625582
    DOI
    10.1080/21568316.2021.1873837
    Additional Links
    https://www.tandfonline.com/doi/abs/10.1080/21568316.2021.1873837?journalCode=rthp21
    Type
    Article
    Language
    en
    ISSN
    2156-8316
    EISSN
    2156-8324
    ae974a485f413a2113503eed53cd6c53
    10.1080/21568316.2021.1873837
    Scopus Count
    Collections
    Buxton Centre for Contemporary Hospitality

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