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dc.contributor.authorMichopoulou, Eleni
dc.contributor.authorAl-Qasmi, Idrees
dc.contributor.authorMelpignano, Claudia
dc.date.accessioned2021-02-01T12:00:43Z
dc.date.available2021-02-01T12:00:43Z
dc.date.issued2021-01-21
dc.identifier.citationMichopoulou, E., Al-Qasmi, I. and Melpignano, C.. (2021). 'Co-creating value in desert tourism experiences'. Tourism Planning & Development, pp. 1-22.en_US
dc.identifier.issn2156-8316
dc.identifier.doi10.1080/21568316.2021.1873835
dc.identifier.urihttp://hdl.handle.net/10545/625581
dc.description.abstractThis study investigates the determinants of value co-creation in desert camps in Oman from both the customers' and the camp managers' perspectives. The concept of value co-creation in hospitality and tourism has been investigated in a range of ways in the extant literature. However, limited attention has been paid in the process of value co-creation in remote and unique destinations such as desert camps. This research focuses on 5 aspects of value co-creation which are then explored both quantitatively and qualitatively. The findings of the study indicate that within the context of desert camps, value co-creation is influenced by authenticity, engagement, place attachment, and marketing though the value-in-use concept. However, the level of this influence varies between the customers and the camp managers. Finally, findings are discussed in the light of this variance to identify and provide recommendations that enhance value co-creation in the desert camps of Oman.en_US
dc.description.sponsorshipN/Aen_US
dc.language.isoenen_US
dc.publisherInforma UK Limiteden_US
dc.relation.urlhttps://www.tandfonline.com/doi/abs/10.1080/21568316.2021.1873835?journalCode=rthp21en_US
dc.subjectTourism, Leisure and Hospitality Managementen_US
dc.subjectDevelopmenten_US
dc.subjectvalue co-creationen_US
dc.subjectauthenticityen_US
dc.subjectplace attachmenten_US
dc.subjectmarketingen_US
dc.subjectexperienceen_US
dc.titleCo-creating value in desert tourism experiencesen_US
dc.typeArticleen_US
dc.identifier.eissn2156-8324
dc.contributor.departmentUniversity of Derbyen_US
dc.identifier.journalTourism Planning & Developmenten_US
dc.source.journaltitleTourism Planning & Development
dc.source.beginpage1
dc.source.endpage21
dcterms.dateAccepted2020
dc.author.detail781625en_US


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