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dc.contributor.authorPappas, Nikolaos
dc.contributor.authorCaputo, Andrea
dc.contributor.authorPellegrini, Massimiliano Matteo
dc.contributor.authorMarzi, Giacomo
dc.contributor.authorMichopoulou, Eleni
dc.date.accessioned2021-02-01T11:48:49Z
dc.date.available2021-02-01T11:48:49Z
dc.date.issued2021-01-18
dc.identifier.citationPappas, N., Caputo, A., Pellegrini, M.M., Marzi, G., and Michopoulou, E. (2021). 'The complexity of decision-making processes and IoT adoption in accommodation SMEs'. Journal of Business Research, pp. 1-11.en_US
dc.identifier.issn0148-2963
dc.identifier.doi10.1016/j.jbusres.2021.01.010
dc.identifier.urihttp://hdl.handle.net/10545/625579
dc.description.abstractThe current competitive scenario is fast-moving toward an integration of sophisticated technological innovations, i.e. smart solutions for hospitality, in particular the accommodation industry. Internet of Things (IoT) technologies are able to connect and let communicate different devices to craft a personalized customer experience. Given the undeniable impact for the hospitality sector, the decisions about adopting smart solutions are not always linear: benefits and limitations co-exist and need to be weighed against each other. By adopting fsQCA, this paper compares several decision-making factors that may influence the willingness to adopt IoT, surveying owners/managers in the Greek accommodation industry. Results show four types of decision-making: (i) rational, a weighted evaluation of risks and opportunities; (ii) enthusiast, mostly highlighting benefits to gain a competitive advantage; (iii) cautious, emphasizing risks and barriers to innovate; and (iv) futurist, a consideration of future technological necessities related to the increasing digitalization.en_US
dc.description.sponsorshipN/Aen_US
dc.language.isoenen_US
dc.publisherElsevieren_US
dc.relation.urlhttps://doi.org/10.1016/j.jbusres.2021.01.010en_US
dc.rights.urihttps://www.elsevier.com/tdm/userlicense/1.0/
dc.subjectMarketingen_US
dc.subjectInternet of Thingsen_US
dc.subjectHospitalityen_US
dc.subjectTechnologyen_US
dc.subjectTourismen_US
dc.subjectSmart solutionsen_US
dc.subjectdecision-makingen_US
dc.subjectFuzzy-set QCAen_US
dc.titleThe complexity of decision-making processes and IoT adoption in accommodation SMEsen_US
dc.typeArticleen_US
dc.contributor.departmentUniversity of Sunderlanden_US
dc.contributor.departmentUniversity of Trento, Italyen_US
dc.contributor.departmentUniversity of Lincolnen_US
dc.contributor.departmentUniversity of Rome “Tor Vergata”, Italyen_US
dc.contributor.departmentUniversity of Lincolnen_US
dc.contributor.departmentUniversity of Derbyen_US
dc.identifier.journalJournal of Business Researchen_US
dc.identifier.piiS0148296321000102
dc.source.journaltitleJournal of Business Research
dcterms.dateAccepted2021-01-06
dc.author.detail781625en_US


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