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    The complexity of decision-making processes and IoT adoption in accommodation SMEs

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    Authors
    Pappas, Nikolaos
    Caputo, Andrea
    Pellegrini, Massimiliano Matteo
    Marzi, Giacomo
    Michopoulou, Eleni
    Affiliation
    University of Sunderland
    University of Trento, Italy
    University of Lincoln
    University of Rome “Tor Vergata”, Italy
    University of Lincoln
    University of Derby
    Issue Date
    2021-01-18
    
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    Abstract
    The current competitive scenario is fast-moving toward an integration of sophisticated technological innovations, i.e. smart solutions for hospitality, in particular the accommodation industry. Internet of Things (IoT) technologies are able to connect and let communicate different devices to craft a personalized customer experience. Given the undeniable impact for the hospitality sector, the decisions about adopting smart solutions are not always linear: benefits and limitations co-exist and need to be weighed against each other. By adopting fsQCA, this paper compares several decision-making factors that may influence the willingness to adopt IoT, surveying owners/managers in the Greek accommodation industry. Results show four types of decision-making: (i) rational, a weighted evaluation of risks and opportunities; (ii) enthusiast, mostly highlighting benefits to gain a competitive advantage; (iii) cautious, emphasizing risks and barriers to innovate; and (iv) futurist, a consideration of future technological necessities related to the increasing digitalization.
    Citation
    Pappas, N., Caputo, A., Pellegrini, M.M., Marzi, G., and Michopoulou, E. (2021). 'The complexity of decision-making processes and IoT adoption in accommodation SMEs'. Journal of Business Research, pp. 1-11.
    Publisher
    Elsevier
    Journal
    Journal of Business Research
    URI
    http://hdl.handle.net/10545/625579
    DOI
    10.1016/j.jbusres.2021.01.010
    Additional Links
    https://doi.org/10.1016/j.jbusres.2021.01.010
    Type
    Article
    Language
    en
    ISSN
    0148-2963
    ae974a485f413a2113503eed53cd6c53
    10.1016/j.jbusres.2021.01.010
    Scopus Count
    Collections
    Buxton Centre for Contemporary Hospitality

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