The complexity of decision-making processes and IoT adoption in accommodation SMEs
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Authors
Pappas, NikolaosCaputo, Andrea
Pellegrini, Massimiliano Matteo
Marzi, Giacomo
Michopoulou, Eleni
Affiliation
University of SunderlandUniversity of Trento, Italy
University of Lincoln
University of Rome “Tor Vergata”, Italy
University of Lincoln
University of Derby
Issue Date
2021-01-18
Metadata
Show full item recordAbstract
The current competitive scenario is fast-moving toward an integration of sophisticated technological innovations, i.e. smart solutions for hospitality, in particular the accommodation industry. Internet of Things (IoT) technologies are able to connect and let communicate different devices to craft a personalized customer experience. Given the undeniable impact for the hospitality sector, the decisions about adopting smart solutions are not always linear: benefits and limitations co-exist and need to be weighed against each other. By adopting fsQCA, this paper compares several decision-making factors that may influence the willingness to adopt IoT, surveying owners/managers in the Greek accommodation industry. Results show four types of decision-making: (i) rational, a weighted evaluation of risks and opportunities; (ii) enthusiast, mostly highlighting benefits to gain a competitive advantage; (iii) cautious, emphasizing risks and barriers to innovate; and (iv) futurist, a consideration of future technological necessities related to the increasing digitalization.Citation
Pappas, N., Caputo, A., Pellegrini, M.M., Marzi, G., and Michopoulou, E. (2021). 'The complexity of decision-making processes and IoT adoption in accommodation SMEs'. Journal of Business Research, pp. 1-11.Publisher
ElsevierJournal
Journal of Business ResearchDOI
10.1016/j.jbusres.2021.01.010Additional Links
https://doi.org/10.1016/j.jbusres.2021.01.010Type
ArticleLanguage
enISSN
0148-2963ae974a485f413a2113503eed53cd6c53
10.1016/j.jbusres.2021.01.010