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dc.contributor.authorPoluzzi, Ilaria
dc.contributor.authorEsposito, Simone
dc.date.accessioned2020-12-04T15:58:14Z
dc.date.available2020-12-04T15:58:14Z
dc.date.issued2020-06-04
dc.identifier.citationPoluzzi, I. and Esposito, S., (2019). 'Implications of rituals and authenticity within the spa industry'. International Journal of Spa and Wellness, 2(2), pp. 98-106.en_US
dc.identifier.issn2472-1735
dc.identifier.doi10.1080/24721735.2020.1770984
dc.identifier.urihttp://hdl.handle.net/10545/625452
dc.description.abstractThis manuscript further examines the role of rituals and authenticity, in relation to consumer behaviour, in the spa and wellness sector. In doing so, examples of wellness rituals have been provided and a review of the literature in regards to rituals has been given. Indeed, spas have their specific rituals, performed through the use of products or ingredients, in order to offer customers real experiences, with a total emotional involvement, that creates a multi-sensory journey. These experiences provide memories and positive emotions that, in an experience economy, push customers to look for similar events in the future (Lo et al., 2015; Richins, 2007). However, the factors that contribute to the formation of memorable experiences for guests, in a spa setting, are underexplored concepts and numerous studies call for further explorations (Buxton, 2018; Kucukusta & Guillet, 2014; Lee et al., 2014; Loureiro et al., 2013; Reitsamer, 2015). These would fill the lack of theoretical understanding of ritualisation and authenticity, within the spa services, whose role is influential in creating memorable experiences for spa guests.en_US
dc.description.sponsorshipN/Aen_US
dc.language.isoenen_US
dc.publisherInforma UK Limiteden_US
dc.relation.urlhttps://www.tandfonline.com/doi/abs/10.1080/24721735.2020.1770984?journalCode=rspa20en_US
dc.subjectRitualsen_US
dc.subjectauthenticityen_US
dc.subjectspaen_US
dc.titleImplications of rituals and authenticity within the spa industryen_US
dc.typeArticleen_US
dc.identifier.eissn2472-1743
dc.contributor.departmentUniversity of Derbyen_US
dc.identifier.journalInternational Journal of Spa and Wellnessen_US
dc.identifier.pii10.1080/24721735.2020.1770984
dc.source.journaltitleInternational Journal of Spa and Wellness
dc.source.volume2
dc.source.issue2
dc.source.beginpage98
dc.source.endpage106
dcterms.dateAccepted2020
dc.author.detailN/Aen_US


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