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dc.contributor.authorAzizul, Hassan
dc.contributor.authorRamkissoon, Haywantee
dc.date.accessioned2020-10-23T10:52:37Z
dc.date.available2020-10-23T10:52:37Z
dc.date.issued2021-03
dc.identifier.citationHassan, A. and Ramkissoon, H. (2020). 'Augmented reality application for visitor experiences in nature based tourism'. In Albrecht, J. N. (ed.). 'Managing Visitor Experiences in Nature-based Tourism'. Oxfordshire: CABI.en_US
dc.identifier.isbn9781789245714
dc.identifier.urihttp://hdl.handle.net/10545/625274
dc.description.abstractThere is evidence that the application of Augmented Reality (AR) supports posi-tive visitor experience. As an innovative technology, AR superimposes computer gen-erated imagery on the real world view and continues to attract the attention of re-searchers and practitioners. It is yet underexplored in the nature tourism context, call-ing for more research in the field. The aim of this chapter is to outline the impacts of AR in nature-based tourism. We use the Sundarbans in Bangladesh as a case to il-lustrate the application of AR in a nature-based setting. Data and information were generated both from the relevant literature and in-depth interviews. The respondents were general visitors, tourism service providers and government officials. Respond-ents were selected by purposive sampling and the interviews were audio-recorded and then self-transcribed. A number of tourism service providers were assertive in capitalising the existing lacks in the Sundarbans in terms of business development. The government officials appeared having concerns about diverse issues but were positive in the application of an innovative technology. This study concludes that the application of AR can possibly generate competitive advantages in a nature-based tourism context. AR is proposed as a tool to assist with sustainability initiatives to pro-tect the Sundarban’s resources and provide optimum visitor satisfaction.en_US
dc.description.sponsorshipNot Applicableen_US
dc.language.isoenen_US
dc.publisherCABIen_US
dc.relation.urlhttps://www.cabi.org/bookshop/book/9781789245721/en_US
dc.subjectNature Tourismen_US
dc.subjectAugmented Realityen_US
dc.subjectVisitor Experienceen_US
dc.subjectThe Sundarbansen_US
dc.titleAugmented reality application for visitor experiences in nature based tourismen_US
dc.typeBook chapteren_US
dc.contributor.departmentUniversity of Derbyen_US
dc.contributor.departmentUiT, The Arctic University of Norwayen_US
dc.contributor.departmentUniversity of Johannesburg, South Africaen_US
dcterms.dateAccepted2020-06-30
dc.author.detail786764en_US


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