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    Sport tourists’ preferred event attributes and motives: a case of Sepak Takraw, Malaysia

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    Authors
    Zarei, Azadeh
    Ramkissoon, Haywantee
    Affiliation
    University of Derby, UK
    UiT, The Artic University of Norway
    Monash University, Australia
    University of Johannesburg, South Africa
    Issue Date
    2020-04-29
    
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    Abstract
    This study investigates differences in motives, event attributes, and information sources, which influenced sport tourists’ decision and attendance at the Sepak Takraw event in Malaysia. Data were collected from 224 domestic sports tourists and 92 foreign sports tourists. Findings show that domestic and foreign sports tourists significantly differed in their motives and preferred event attributes. Domestic sports tourists indicate using mass communication items in their decision making to attend the event. Social networking was the most important information source for foreign sports tourists. Practical implications for local sports tourism marketers within small-scale sports events in Malaysia are discussed.
    Citation
    Zarei, A., and Ramkissoon, H. (2020). 'Sport tourists’ preferred event attributes and motives: a case of Sepak Takraw, Malaysia'. Journal of Hospitality & Tourism Research, pp.
    Publisher
    Sage
    Journal
    Journal of Hospitality & Tourism Research
    URI
    http://hdl.handle.net/10545/624777
    DOI
    10.1177/1096348020913091
    Type
    Article
    Language
    en
    ISSN
    1096-3480
    EISSN
    1557-7554
    ae974a485f413a2113503eed53cd6c53
    10.1177/1096348020913091
    Scopus Count
    Collections
    Buxton Centre for Contemporary Hospitality

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