Investigating the triangular relationship between Temporary event workforce, event employment businesses and event organisers

Abstract

This study examines issues of talent management in events. Specifically, it investigates the triangular relationship that exists amongst temporary event workforces, event employment businesses and event organisers. A mixed method design was used including 1) a quantitative survey of UK Temporary Event Workers (TEW) to examine their characteristics and motivations to work at events; 2) a qualitative survey with Event organisers (EOs) to understand the reasons for using Temporary Event Workers and Event Employment Businesses and 3) interviews with Event Employment Businesses (EEBs) to understand their challenges in delivering best-fit between Temporary Event Workers and Event organisers. This study sheds light on the complex relationships amongst temporary event workforces, event organisers and event employment businesses. Findings show TEW who display high levels of affective commitment towards their employment organisation, and possess the characteristics of extraversion and contentiousness, are highly motivated to work at events. Event organisers suggest their operational restrictions (such as limited resources, time and expertise) are fuelling the need to use Event Employment Businesses to source staff with the right skills and attitudes. In turn, these recruiters demonstrate they play an active role in reconciling the often-conflicting needs of Event Organisers and Temporary Event Workers. This study extends knowledge and understanding on Talent Management (TM) in events by providing insights into the characteristics of TEW as a growing labour market segment in the event sector. Significantly, the study contributes to a better understanding of the critical role that Event Employment Businesses play in the