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    Employing a value-belief-norm framework to gauge Carthage residents’ intentions to support sustainable cultural heritage tourism

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    Name:
    JoST accepted version Carthage ...
    Embargo:
    2021-08-16
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    Authors
    Megeihi, Huda El
    Woosnam, Kyle Maurice
    Ribeiro, Manuel Alector
    Ramkissoon, Haywantee
    Denley, Tara Joyce
    Affiliation
    University of derby, UK
    UiT, The Arctic University of Norway
    Monash University, Australia
    University of Johannesburg, South Africa
    Issue Date
    2020-03-16
    
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    Abstract
    In light of the recent conflicts in Carthage over land use, Cultural heritage preservation, and sustainable tourism, this work utilized a value-belief-norm (VBN) theoretical framework to consider psychological antecedents of residents’ behavioral intentions to support Cultural heritage tourism. As such, personal values, cultural worldview, awareness of consequences, ascription of responsibility, and subjective norms were considered antecedents of intentions to support Cultural heritage tourism. Data were collected from 475 Carthage residents in nine neighborhoods adjacent to UNESCO World Heritage Sites using an on-site self-administered questionnaire. The proposed model was assessed through confirmatory factor analysis (to demonstrate sound psychometric properties across all 11 factors within the model), followed by structural equation modelling. Overall, 15 of the 19 proposed hypotheses were supported, ultimately contributing to 28% of the variance explained in residents’ behavioral intentions to support Cultural heritage tourism. This work not only provides support for the utilization of the VBN model within the context of cultural heritage tourism, it also deepens our understanding of the theoretical framework through the inclusion of the multi-dimensional construct cultural worldview.
    Citation
    Megeirhi, H.A., Woosnam, K.M., Ribeiro, M.A., Ramkissoone, H.R. and Denley, T.J., (2020). 'Employing a value-belief-norm framework to gauge Carthage residents’ intentions to support sustainable cultural heritage tourism'. Journal of Sustainable Tourism, pp. 1-20.
    Publisher
    Routledge
    Journal
    Journal of Sustainable Tourism
    URI
    http://hdl.handle.net/10545/624608
    DOI
    10.1080/09669582.2020.1738444
    Additional Links
    https://www.tandfonline.com/doi/full/10.1080/09669582.2020.1738444?casa_token=MC97g9FUKHoAAAAA:AbcXYdGqXyYUDoNnUJU5YJLkrBZGtqPXk8KV3RcF0N7edq57BAwxrYRwjKzpaXmx5yUdEbVwbmyI
    Type
    Article
    Language
    en
    ISSN
    0966-9582
    EISSN
    1747-7646
    ae974a485f413a2113503eed53cd6c53
    10.1080/09669582.2020.1738444
    Scopus Count
    Collections
    Buxton Centre for Contemporary Hospitality

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