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dc.contributor.authorMichopoulou, Eleni
dc.contributor.authorMoisa, Delia
dc.date.accessioned2020-03-04T16:35:17Z
dc.date.available2020-03-04T16:35:17Z
dc.date.issued2016-01-23
dc.identifier.citationMichopoulou, E.E. and Moisa, D., (2016). 'The role of culture on online search behaviour: A comparative study between British and Chinese travellers'. In Information and communication technologies in tourism 2016, Springer, Cham, pp. 765-777.en_US
dc.identifier.isbn9783319282305
dc.identifier.doi10.1007/978-3-319-28231-2
dc.identifier.urihttp://hdl.handle.net/10545/624536
dc.description.abstractThis study explores the role of culture and its impacts on travellers’ online information search behaviour. The study is focused on two culturally diametric countries: United Kingdom and China (Hofstede, Psychology and Culture, 2011) and they have been selected as case studies, representing values from the Western and the Asian cultures. The research adopted a qualitative approach, and data was collected through interviews in order to enhance the understanding on the subject studied. Findings indicate that culture influences considerably the travellers’ behaviour in the online environment, and as a result of this influence, different behavioural patterns between the British and the Chinese travellers emerged. Conclusions discuss the implications for marketers aiming at the British and the Chinese tourists, and they highlight the need to adopt different strategies in designing and promoting their tourism products for these two particular marketsen_US
dc.description.sponsorshipN/Aen_US
dc.language.isoenen_US
dc.publisherSpringer International Publishingen_US
dc.relation.urlhttps://link.springer.com/chapter/10.1007/978-3-319-28231-2_55en_US
dc.rights.urihttp://www.springer.com/tdm
dc.subjectonline search behaviouren_US
dc.subjectetourismen_US
dc.subjectcultureen_US
dc.titleThe role of culture on online search behaviour: A comparative study between British and Chinese travellersen_US
dc.typeMeetings and Proceedingsen_US
dc.contributor.departmentUniversity of Derbyen_US
dc.contributor.departmentManchester Metropolitan Universityen_US
dc.identifier.journalInformation and Communication Technologies in Tourism 2016en_US
dcterms.dateAccepted2015-11
dc.author.detail781625en_US


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