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dc.contributor.authorLawson, Alison
dc.date.accessioned2020-01-30T11:05:40Z
dc.date.available2020-01-30T11:05:40Z
dc.date.issued2020-01-27
dc.identifier.citationLawson, A. (2020) 'The UK's reading culture and consumers' emotional response to books', in Baverstock, A., Bradford, R. and Gonzalez, M. (eds.). 'Contemporary publishing and the culture of books'. Abingdon: Routledge.en_US
dc.identifier.isbn9781315778389
dc.identifier.doi10.4324/9781315778389
dc.identifier.urihttp://hdl.handle.net/10545/624432
dc.description.abstractThis chapter explores why books are so popular in today’s society, discussing the idea of ‘reading culture’ and the various factors that support and encourage that culture, such as the general ubiquity of books, the impact of book clubs, literary prizes, reviews, festivals and best-seller lists. The role of libraries and the link between reading and literacy is also considered. Having established the strength of the UK’s reading culture and the various factors that support it, the chapter then moves on to consider readers as consumers, using some relevant theories from the field of consumer behaviour, to attempt to understand from a different perspective what books really mean to people. The results of a small research project about consumers’ emotional attachment to books are presented, showing that consumers are complex individuals with a range of varied needs. Consumers may be placed within a continuum of readers that ranges from those who are simply seeking information through to genuine book lovers with high involvement in the products.en_US
dc.description.sponsorshipN/Aen_US
dc.language.isoenen_US
dc.publisherRoutledgeen_US
dc.relation.urlhttps://www.taylorfrancis.com/books/9781315778389en_US
dc.subjectemotional response, books, consumers, self-concept, culture, attachment, uses and gratificationsen_US
dc.titleThe UK's reading culture and consumers' emotional response to booksen_US
dc.typeBook chapteren_US
dc.contributor.departmentUniversity of Derbyen_US
dcterms.dateAccepted2017-04-29
dc.author.detail781549en_US


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