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    ‘When there's no underbrush the tree looks taller’: A discourse analytical examination of how men account for genital grooming

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    Authors
    Hall, Matthew
    Affiliation
    Arden University
    University of Derby
    Issue Date
    2019-01
    
    Metadata
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    Abstract
    It seems many men continue to be obsessed with their penis and especially its size and look. Two thirds of men in a recent UK study (Veale et al., 2013) reported some dissatisfaction with their genitals. Arguably much of this anxiety is perpetuated by the media and marketers, but may also follow more general trends in male body image consciousness (Grogan, 2010; Langridge et al., 2013). Marketers have been quick to offer both surgical and non-surgical remedies to help change the size, shape and image of the penis, especially online. Stepping aside from more traditional scholarly foci on culture (Lehman, 2006), media (Lehman, 2007), social (Davison, 200) and personal relationship issues (Lever et al., 2006), I focus instead on how men account for pubic hair shaving to enhance image. I discursively analyse online electronic talk in response to an advert promoting male groin grooming showing the complex ways in which men discursively negotiate their interest in this non-typical gender practice. The analysis shows charges of vanity are swept under the carpet in favour of heterosexual pleasure, cleanliness, self-respect and individuality. The implications for understanding traditional and contemporary masculinities are also discussed.
    Citation
    Hall, M. (2018). ‘When there's no underbrush the tree looks taller’: A discourse analytical examination of how men account for genital grooming'. In Stombler, M., Baunach, D.M., Burgess, E.O., Simonds, W., and Windsor, E.J. 'Sex matters: The sexuality and society reader' (5th ed.). London: W. W. Norton & Company.
    Publisher
    Norton
    URI
    http://hdl.handle.net/10545/624369
    Additional Links
    https://www.wwnorton.co.uk/books/9780393623581-sex-matters-191c3d77-4ac4-4f09-bd10-fa6ead63b3d4
    Type
    Book chapter
    Language
    en
    ISBN
    9780393623581
    Collections
    School of Human Sciences

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