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dc.contributor.authorPanda, T. K.
dc.contributor.authorKumar, Anil
dc.contributor.authorJakhar, S
dc.contributor.authorLuthra, S
dc.contributor.authorGarza-Reyes, J. A.
dc.contributor.authorKazancoglu, I
dc.contributor.authorNayak, S.S.
dc.date.accessioned2019-10-07T14:53:57Z
dc.date.available2019-10-07T14:53:57Z
dc.date.issued2019-09-26
dc.identifier.citationPanda, T.K., Kumar, A., Jakhar, S., Luthra, S., Garza-Reyes, J.A., Kazancoglu, I., Nayak, S.S. (2019). 'Social and environmental sustainability model on consumers’ altruism, green purchase intention, green brand loyalty, and evangelism'. Journal of Cleaner Production, 243, pp. 1-11. DOI: 10.1016/j.jclepro.2019.118575en_US
dc.identifier.issn09596526
dc.identifier.doi10.1016/j.jclepro.2019.118575
dc.identifier.urihttp://hdl.handle.net/10545/624197
dc.description.abstractAcross the globe, the awareness for environmental degradation and its harmful effects is rapidly growing. The whole world has come together to work in the direction to protect the environment. Consumers are increasingly becoming cautious towards the impact of their consumption pattern on environment and organisations can attain a competitive edge by leveraging this cautiousness by offering them green products/brands. However, it is importance for the marketers to understand that how increasing levels of sustainability awareness impacts other factors which explain pro-environmental behaviour of customers. To fill the existing gap in the current literature in this regard, the current study aims to build a structural model which includes social and environmental sustainability awareness in measuring customer altruism, buying intention, loyalty and customer evangelism. The theoretical model extends the existing framework of the Theory of Planned Behaviour (TPB) and explores the decision-making framework regarding ethical behaviour. Through existing literature review and expert input, the indicators (variables) for each construct were recognised. After that, data was collected from 331 respondents through a structurally designed questionnaire; the hypothetical model was test using the Structural Equation Modelling (SEM) technique. The findings of the study indicate that sustainability awareness positively influence the consumer altruism which in turn enhances the consumer purchase intention, green brand loyalty and green brand evangelism and altruism can and can bridge value-action gap for green brands. Current analysis supports the view that there are significant positive associations among the identified constructs.en_US
dc.description.sponsorshipN/Aen_US
dc.language.isoenen_US
dc.publisherElsevieren_US
dc.relation.urlhttps://www.journals.elsevier.com/journal-of-cleaner-productionen_US
dc.rightsCC0 1.0 Universal*
dc.rights.urihttp://creativecommons.org/publicdomain/zero/1.0/*
dc.subjectSocial sustainability, environment sustainability, altruism, customers’ buying intention, customer loyalty, brand evangelist, SEMen_US
dc.titleSocial and environmental sustainability model on consumers’ altruism, green purchase intention, green brand loyalty, and evangelismen_US
dc.typeArticleen_US
dc.identifier.eissn18791786
dc.contributor.departmentUniversity of Derbyen_US
dc.contributor.departmentOP Jindal Global University, Indiaen_US
dc.contributor.departmentIndian Institute of Management Lucknow, Indiaen_US
dc.contributor.departmentState Institute of Engineering & Technology, Nilokherien_US
dc.contributor.departmentEge University, Izmir, Turkeyen_US
dc.contributor.departmentBML Munjal University, Gurgaon, Indiaen_US
dc.identifier.journalJournal of Cleaner Productionen_US
dcterms.dateAccepted2019-09-23
dc.author.detail780891en_US


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