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    Event portfolio management: theory and methods for event management and tourism

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    Authors
    Antchak, Vladimir cc
    Ziakas, Vassilios
    Getz, Donald
    Affiliation
    University of Derby
    Plymouth Marjon University
    University of Calgary
    Issue Date
    2019-09-05
    
    Metadata
    Show full item record
    Abstract
    Event Portfolio Management' explores the phenomenon of the event portfolio as a policy tool for cities and destinations. Divided into two parts – ‘Theory’ and ‘Practice’ – the book critically analyses and summarises key underpinnings behind portfolio theory development and identifies key trends and issues in the event portfolio approach. It examines the processes of event portfolio development and management, leveraging, stakeholder networking and collaboration, portfolio design, risk assessment and evaluation. With a wide geographical reach, the book introduces the results of empirical research from different international case studies, including Auckland, Wellington and Dunedin in New Zealand, Canberra and Melbourne in Australia, and Manchester and Edinburgh in the UK.
    Citation
    Antchak, V., Ziakas, V., Getz, D. (2019) 'Event portfolio management: theory and practice for event management'. Oxford: Goodfellow.
    Publisher
    Goodfellow
    URI
    http://hdl.handle.net/10545/624187
    Additional Links
    https://www.goodfellowpublishers.com/academic-publishing.php?promoCode=&partnerID=&content=story&storyID=418&fixedmetadataID=211
    Type
    Book
    Language
    en
    ISBN
    9781911396918
    Collections
    Buxton Centre for Contemporary Hospitality

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