Event portfolio management: theory and methods for event management and tourism
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AbstractEvent Portfolio Management' explores the phenomenon of the event portfolio as a policy tool for cities and destinations. Divided into two parts – ‘Theory’ and ‘Practice’ – the book critically analyses and summarises key underpinnings behind portfolio theory development and identifies key trends and issues in the event portfolio approach. It examines the processes of event portfolio development and management, leveraging, stakeholder networking and collaboration, portfolio design, risk assessment and evaluation. With a wide geographical reach, the book introduces the results of empirical research from different international case studies, including Auckland, Wellington and Dunedin in New Zealand, Canberra and Melbourne in Australia, and Manchester and Edinburgh in the UK.
CitationAntchak, V., Ziakas, V., Getz, D. (2019) 'Event portfolio management: theory and practice for event management'. Oxford: Goodfellow.
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