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    Market consolidation, market growth, or new market development? Owner, firm, and competitive determinants

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    Authors
    Weixi, Liu
    Wei, Yue
    Hang, Do
    Cowling, M
    Affiliation
    University of Brighton
    Bath Management School
    Kingston Business School
    Issue Date
    2019-03-31
    
    Metadata
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    Abstract
    Market entry decisions are complex and involve high sunk costs with uncertain or risky outcomes. In this study we explore how owner, firm, and competitive pressures shape this decision. Using a large UK data set of SMEs, we find that the preferred form of growth, and growth is not always desired, is expansion in existing markets. Key determinants of the decision to pursue a new market entry strategy are formal education, and large firm based market competition. Further, these decisions are made simultaneously not sequentially.
    Citation
    Cowling, M., Liu, W., Yue, W. and Do, H., (2019). 'Market Consolidation, Market Growth, or New Market Development? Owner, Firm, and Competitive Determinants'. International Review of Entrepreneurship, 17(1), pp. 1-20.
    Publisher
    Seante Hall Academic Publishing
    Journal
    International Review of Entrepreneurship
    URI
    http://hdl.handle.net/10545/624081
    Additional Links
    https://www.senatehall.com/entrepreneurship?article=624
    Type
    Article
    Language
    en
    ISSN
    20092822
    Collections
    Derby Business School

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