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    Destination marketing and visitor experiences: the development of a conceptual framework

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    Authors
    Jiang, Y
    Ramkissoon, H
    Mavondo, F.
    Affiliation
    Monash University
    Issue Date
    13/11/2015
    
    Metadata
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    Abstract
    When confronted with increasingly experienced, demanding, and sophisticated visitors, destination marketers may find it problematic to succeed in destination marketing. This article attempts to address this challenge through the exploration of the relationship between destination image and two critical indicators of successful destination marketing: visitor delight and place attachment. It integratesdisparate themes in destination marketing and recognizes the relationshipsbetween marketing stimuli, customer experiences, and marketing outcomes. A comprehensive and coherent theoretical model is established to explain the complexities involved in the formation of important destination marketing outcomes. This article critically examines fun and customer orientation as two key concepts of visitor experiences and proposes them as principal mechanisms that mediate the relationship between destination image and visitor responses (visitor delight and place attachment). The article’s theoretical contributions, limitations, and practical implications for tourism authorities and destination marketers are discussed
    Citation
    Jiang, Y., Ramkissoon, H., & Mavondo, F. (2016). Destination marketing and visitor experiences: the development of a conceptual framework. Journal of Hospitality Marketing and Management, 25(6), 653-675. https://doi.org/10.1080/19368623.2016.1087358
    Publisher
    Taylor and Francis
    Journal
    Journal of Hospitality Marketing and Management
    URI
    http://hdl.handle.net/10545/624001
    DOI
    10.1080/19368623.2016.1087358
    Additional Links
    https://www.tandfonline.com/doi/full/10.1080/19368623.2016.1087358
    Type
    Article
    Language
    en
    ISSN
    19368623
    EISSN
    19368631
    ae974a485f413a2113503eed53cd6c53
    10.1080/19368623.2016.1087358
    Scopus Count
    Collections
    Buxton Centre for Contemporary Hospitality

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