Do altruistic and egoistic values influence consumers’ attitude and purchase intention towards eco-friendly packaged products? An empirical investigation.
Name:
Publisher version
View Source
Access full-text PDFOpen Access
View Source
Check access options
Check access options
Name:
Final Manuscript (2).pdf
Embargo:
2022-05-17
Size:
465.5Kb
Format:
PDF
Description:
Author accepted manuscript
Abstract
Increasing demand for products with eco-friendly packaging is an example of the environmental consciousness of customers. That consciousness forces companies not only to develop eco-friendly products, but also motivates practitioners and academicians to understand the eco-friendly buying behaviour of the customer. Yet in current literature, there is little discussion available where researchers talk about the influencing relationship of altruistic and egoistic values of customers on their attitudes and purchase intentions towards eco-friendly packaged products. Therefore, this work aims to build a structural model to establish the relationship between egoistic and altruistic values on customers’ attitudes and their intention to purchase products with eco-friendly packaging. With the help of a structured questionnaire, data from 227 young Indian customers was collected. An empirical investigation was carried out and the conceptual model was tested using Structural Equation Modelling (SEM). The analysis indicates that these values do influence purchase intention for products with eco-friendly packaging. However, altruistic value exerts greater influence than egoistic value. This research provides relevant findings about young consumers and their response to products with ecological packaging. These findings will assist marketers in reducing the environmental footprint caused by packaging materials, helping them to retain customers as a result. From the Asian perspective, the present research is among the early efforts towards understanding the significance of values (altruistic and egoistic) pertaining to products with ecological packaging.Citation
Prakash, G., Choudhary, S., Kumar, A., Garza-Reyes, J.A., Khan, S.A.R., Panda, T.K. (2019) 'Do altruistic and egoistic values influence consumers’ attitude and purchase intention towards eco-friendly packaged products? An empirical investigation'. Journal of Retailing and Consumer Services, 50, pp. 163-169. DOI: 10.1016/j.jretconser.2019.05.011.Publisher
ElsevierJournal
Journal of Retailing and Consumer ServicesDOI
10.1016/j.jretconser.2019.05.011Additional Links
https://www.journals.elsevier.com/journal-of-retailing-and-consumer-serviceshttps://www.sciencedirect.com/science/article/pii/S0969698919301560
Type
ArticleLanguage
enISSN
09606989ae974a485f413a2113503eed53cd6c53
10.1016/j.jretconser.2019.05.011
Scopus Count
Collections
The following license files are associated with this item:
- Creative Commons