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    Conserving Italian World Heritage Sites through live music events: Exploring barriers and opportunities

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    Authors
    Azara, Iride
    Melpignano, Claudia
    Affiliation
    University of Derby
    Issue Date
    2019-09-18
    
    Metadata
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    Abstract
    Consumers’ demands for innovative forms of heritage consumption combined with a desire for long lasting memories have highlighted the role that staged events and other live music performances at cultural and historical sites can play in the conservation of these assets. However, to date, research on these aspects remains fragmented and indeed lacking within the Italian landscape. Building on these considerations, this paper explores the tensions inherent the re-use and conservation of Italian cultural and historical assets through live events. The research uses three WHS sites distributed across the Italian territory as case studies to identify the positions of different stakeholders involved in the production of live music performances. A qualitative, comparative, case study design has been deemed as the most fitting to enable an in-depth investigation of the stances held by public and private sector organisations involved in the staging of events at WHS and to enable a rich analysis of the issues. Findings show significant ideological and cultural barriers impacting the use of staged live events at such venues. Besides suggesting a cross-sectorial cooperative approach to help rejuvenate these WH sites and to generate funding for conservation purposes findings suggest the need to develop a sustainable strategy for managing national heritage assets incorporating clear guidelines on the re-use of WH sites.
    Citation
    Melpignano, C., and Azara, I. (2019) 'Conserving Italian World Heritage Sites through live music events: Exploring barriers and opportunities'. Event Management. DOI: 10.3727/152599519X15506259855788
    Publisher
    Cognizant Communication
    Journal
    Event Management
    URI
    http://hdl.handle.net/10545/623806
    DOI
    10.3727/152599519X15506259855788
    Additional Links
    https://www.ingentaconnect.com/search/article?option1=tka&value1=Conserving+Italian+World+Heritage+Sites+through+live+music+events.+Exploring+barriers+and+opportunities&pageSize=10&index=1
    Type
    Article
    Language
    en
    ISSN
    15259951
    EISSN
    19434308
    ae974a485f413a2113503eed53cd6c53
    10.3727/152599519X15506259855788
    Scopus Count
    Collections
    Buxton Centre for Contemporary Hospitality

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