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dc.contributor.authorYekini, Kemi
dc.contributor.authorOmoteso, Kamil
dc.contributor.authorAdegbite, Emmanuel
dc.date.accessioned2019-04-26T15:25:48Z
dc.date.available2019-04-26T15:25:48Z
dc.date.issued2019-05-07
dc.identifier.citationOmoteso, K., Yekini, K., and Adegbite, E. (2019) ‘CSR Communication Research: A Theoretical-cum-methodological perspective from semiotics’. Business and Society. doi: 10.1177/0007650319843623.en_US
dc.identifier.issn00076503
dc.identifier.urihttp://hdl.handle.net/10545/623722
dc.description.abstractDespite the proliferation of studies on corporate social responsibility (CSR), there is a lack of consensus and a cardinal methodological base for research on the quality of CSR communication. Over the decades, studies in this space have remained conflicting, unintegrated and sometimes overlapping. Drawing on semiotics – a linguistic-based theoretical and analytical tool, our article explores an alternative perspective to evaluating the quality and reliability of sustainability reports. Our article advances CSR communication research by introducing a theoretical-cum-methodological perspective which provides unique insights into how to evaluate the quality of CSR communication. Particularly, we illustrate the application of our proposed methodology on selected UK FTSE100 companies. Our two-phased analysis employed the Greimas Canonical Narrative Schema and the Semiotic Square of Veridiction in drawing meanings from selected sustainability/CSR reports. In addition, we present a distinctive CSR Report Quality Model capable of guiding policy makers and firms in designing sustainability/CSR reporting standards.en_US
dc.description.sponsorshipN/Aen_US
dc.language.isoenen_US
dc.publisherSageen_US
dc.relation.urlhttps://journals.sagepub.com/doi/10.1177/0007650319843623
dc.rightsCC0 1.0 Universal*
dc.rights.urihttp://creativecommons.org/publicdomain/zero/1.0/*
dc.subjectCSR communicationen_US
dc.subjectCSR reportsen_US
dc.subjectGreimas narrativeen_US
dc.subjectSustainability reportsen_US
dc.subjectSemioticsen_US
dc.titleCSR communication research: A theoretical-cum-methodological perspective from semioticsen_US
dc.typeArticleen_US
dc.identifier.eissn15524205
dc.contributor.departmentCoventry Universityen_US
dc.identifier.journalBusiness and Societyen_US
dcterms.dateAccepted2019-02-28
refterms.dateFOA2019-04-26T15:25:48Z
dc.author.detail786259en_US


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CC0 1.0 Universal
Except where otherwise noted, this item's license is described as CC0 1.0 Universal