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dc.contributor.authorHayes, Dennis
dc.contributor.authorWynyard, Robin
dc.date.accessioned2018-04-13T08:22:53Z
dc.date.available2018-04-13T08:22:53Z
dc.date.issued2016-06-02
dc.identifier.citationHayes, D, and Wynyard, R. (2016) The McDonaldization of Higher Education Revisited, in Cote, J. (Ed) Routledge Handbook of the Sociology Higher Education, London and New York: Routledge.en
dc.identifier.isbn9781138778122
dc.identifier.urihttp://hdl.handle.net/10545/622598
dc.description.abstractSince The McDonaldization of Higher Education was published in 2002 the McDonaldizing processes of efficiency, predictability, reliability and control seem to have come to dominate universities throughout the world through turning students into consumers who buy degrees made up of bite-sized, credit-rated modules, subjecting universities to the requirements of national and global league tables and re-constructing lecturers as facilitators of the ‘student experience’. The success of university management in restructuring universities as McBusinesses is premised on a seeming contradiction. As universities have been McDonaldized they have spontaneously embraced therapy culture and have become therapeutic universities. The therapeutic approach towards students adopted by management was supported by academics who failed to see or challenge the new student-centred culture. Therapy Culture was not contradictory but complementary to the ruthless McDonaldization of universities. Discussions of the marketization and bureaucratization of higher education have been ineffectual in terms of understanding the importance of the therapeutic turn and therefore have not been able to cohere any effective resistance to McDonaldization. Taking our previous work forward, we examine the ineluctable connection between the forces leading to McDonaldization and the therapeutic turn and how they are leading to the McDonaldization of the student soul.
dc.description.sponsorshipN/Aen
dc.language.isoenen
dc.publisherRoutledgeen
dc.relation.urlhttps://www.routledge.com/Routledge-Handbook-of-the-Sociology-of-Higher-Education/Cote-Furlong/p/book/9781138778122en
dc.subjectMcDonaldizationen
dc.subjectHigher educationen
dc.subjectTherapeutic universityen
dc.titleThe McDonaldization of higher education revisited.en
dc.typeBook chapteren
dc.contributor.departmentUniversity of Derbyen
html.description.abstractSince The McDonaldization of Higher Education was published in 2002 the McDonaldizing processes of efficiency, predictability, reliability and control seem to have come to dominate universities throughout the world through turning students into consumers who buy degrees made up of bite-sized, credit-rated modules, subjecting universities to the requirements of national and global league tables and re-constructing lecturers as facilitators of the ‘student experience’. The success of university management in restructuring universities as McBusinesses is premised on a seeming contradiction. As universities have been McDonaldized they have spontaneously embraced therapy culture and have become therapeutic universities. The therapeutic approach towards students adopted by management was supported by academics who failed to see or challenge the new student-centred culture. Therapy Culture was not contradictory but complementary to the ruthless McDonaldization of universities. Discussions of the marketization and bureaucratization of higher education have been ineffectual in terms of understanding the importance of the therapeutic turn and therefore have not been able to cohere any effective resistance to McDonaldization. Taking our previous work forward, we examine the ineluctable connection between the forces leading to McDonaldization and the therapeutic turn and how they are leading to the McDonaldization of the student soul.


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