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    An exploration of power asymmetry in the apparel industry in the UK and Turkey.

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    Authors
    Talay, Cagri
    Oxborrow, Lynn
    Brindley, Clare cc
    Affiliation
    Nottingham Trent University
    University of Derby
    Issue Date
    2018-04-11
    
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    Abstract
    This paper is designed to explore the concept of power asymmetry in apparel supply chains between large retailers and SME suppliers by focusing on the experiences of 20 SME apparel manufacturer suppliers in relationship with large retailers based in the UK and Turkey. This research presents a framework for examining how suppliers’ capabilities help them to overcome power asymmetry.Using an exploratory case methodology, the paper discusses the supply chains in which the SMEs operate, identifies the power asymmetry evident in these supply chains and how the capabilities of suppliers overcome power asymmetry in relationships. The empirical findings from the data collected in the UK and Turkey illustrate both production and technical capabilities affect power asymmetry but cause and effect is difficult to establish as these capabilities are fundamental to the relationship. Management capability is significant in a number of ways, exhibited by importance of managing relationships and mitigating the risks associated with these. Custom capabilities supported suppliers efficiently in their efforts of value delivery. The study makes a contribution to the work of the Industrial Marketing Purchasing (IMP) school and the interaction approach (e.g. Ford, Hakansson, & Johanson 1986; Hakansson, & Snehota, 1998; Gadde, & Hakansson, 2002). The capability framework demonstrated a new approach to explore the further dimensions of power asymmetry and understand approaches of mitigating asymmetry in dyadic relationships. In contrast to earlier work, the research extends to industry level, rather than that of the individual firm. The paper concludes by evaluating the application of capabilities by apparel suppliers and how they build inter-dependencies and position themselves in asymmetric relationships with retailers.
    Citation
    Talay, C. et al (2018) 'An exploration of power asymmetry in the apparel industry in the UK and Turkey', Industrial Marketing Management, DOI: 10.1016/j.indmarman.2018.03.008
    Publisher
    Elsevier
    Journal
    Industrial Marketing Management
    URI
    http://hdl.handle.net/10545/622595
    DOI
    10.1016/j.indmarman.2018.03.008
    Additional Links
    http://linkinghub.elsevier.com/retrieve/pii/S0019850117304236
    Type
    Article
    Language
    en
    ISSN
    00198501
    ae974a485f413a2113503eed53cd6c53
    10.1016/j.indmarman.2018.03.008
    Scopus Count
    Collections
    Centre for Business Improvement

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