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dc.contributor.authorAlonso, Abel Duarte
dc.contributor.authorSakellarios, Nikolaos
dc.contributor.authorCseh, Leonard
dc.date.accessioned2018-03-14T16:06:04Z
dc.date.available2018-03-14T16:06:04Z
dc.date.issued2015-09-14
dc.identifier.citationAlonso, A. D. et al (2015) 'The Theory of Planned Behavior in the Context of a Food and Drink Event: A Case Study', Journal of Convention & Event Tourism, 16 (3):200.en
dc.identifier.issn15470148
dc.identifier.doi10.1080/15470148.2015.1035822
dc.identifier.urihttp://hdl.handle.net/10545/622311
dc.description.abstractThe present case study seeks to contribute to the culinary event management literature, investigating key motivators among participants to the Derbyshire Food and Drink Fair, United Kingdom. A questionnaire, which was partly based on predictors related to the theory of planned behavior was designed and distributed; 308 usable responses were collected. The validity and impact of attitude toward the behavior, perceived behavioral control, and subjective norms on behavioral intention was confirmed. Additionally, several motivators, such as “commitment and perceived importance,” “consumption and entertainment,” “attendance and discovery,” and “joining others” were identified as key factors. Finally, statistically significant differences were noticed among various participating groups, namely, in terms of age, gender, or distance traveled to the event. The findings have important implications for event managers and organizers, in terms of promotion, and addressing the needs and wants of various segments of food festival attendees.
dc.description.sponsorshipEdith Cowan Universityen
dc.language.isoenen
dc.publisherTaylor & Francisen
dc.relation.urlhttp://www.tandfonline.com/doi/full/10.1080/15470148.2015.1035822en
dc.rightsArchived with thanks to Journal of Convention & Event Tourismen
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectEvent managementen
dc.subjectFood and drinken
dc.subjectVisitorsen
dc.subjectTourist experienceen
dc.titleThe theory of planned behavior in the context of a food and drink event: A case study.en
dc.typeArticleen
dc.identifier.eissn15470156
dc.contributor.departmentEdith Cowan Universityen
dc.contributor.departmentUniversity of Derbyen
dc.identifier.journalJournal of Convention & Event Tourismen
html.description.abstractThe present case study seeks to contribute to the culinary event management literature, investigating key motivators among participants to the Derbyshire Food and Drink Fair, United Kingdom. A questionnaire, which was partly based on predictors related to the theory of planned behavior was designed and distributed; 308 usable responses were collected. The validity and impact of attitude toward the behavior, perceived behavioral control, and subjective norms on behavioral intention was confirmed. Additionally, several motivators, such as “commitment and perceived importance,” “consumption and entertainment,” “attendance and discovery,” and “joining others” were identified as key factors. Finally, statistically significant differences were noticed among various participating groups, namely, in terms of age, gender, or distance traveled to the event. The findings have important implications for event managers and organizers, in terms of promotion, and addressing the needs and wants of various segments of food festival attendees.


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Archived with thanks to Journal of Convention & Event Tourism
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