The potential for craft brewing tourism development in the United States: a stakeholder view.
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Abstract
The craft brewing industry is experiencing growth worldwide; however, research on this industry has been scant in various domains, including research exploring the relationships between craft breweries and tourism. This study contributes to extant academic literature, investigating the perceived potential and challenges of craft brewing tourism (CBT) among 221 micro/small United States craft brewing operators. The study adopts stakeholder theory (ST) as the theoretical framework. Overall, participants perceived the potential of CBT in their region/state. Pubs/bars selling locally crafted beer, packaged tours, beer–food pairings, tours, and trails were predominantly identified forms of CBT development, while limited logistics and lack of time were main perceived challenges. Various statistically significant differences were identified, particularly based on the level of production and age of the brewery. However, overall, most tests yielded similar levels of agreement. Alignments were revealed between the findings and ST’s theses, namely, descriptive, instrumental, normative, and managerial.Citation
Alonso, A. D. and Sakellarios, N. (2016) 'The potential for craft brewing tourism development in the United States: a stakeholder view', Tourism Recreation Research, 42 (1):96.Publisher
Taylor and FrancisJournal
Tourism Recreation ResearchDOI
10.1080/02508281.2016.1209284Additional Links
https://www.tandfonline.com/doi/full/10.1080/02508281.2016.1209284Type
ArticleLanguage
enISSN
0250828123200308
ae974a485f413a2113503eed53cd6c53
10.1080/02508281.2016.1209284
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