Against all odds: Embedding new knowledge for event continuity and community well-being.
Abstract
Ashbourne Royal Shrovetide Football (ARSF) is a sporting event that occurs yearly on Shrove Tuesday and Ash Wednesday in the market town of Ashbourne, in Derbyshire. Sometimes referred to as "mob football," Shrovetide can arguably be perceived as the quintessential sensorial and fully immersive event, being played out across town and involving the entire community. The event is also a unique tourism spectacle and a tool for tourism destination positioning. This article presents some of the results of a larger study that looks at challenges in the matter of events safety and the impacts that this has on event survival and the sustainable development of local communities. Findings highlight the need to support communities to learn from events in order to preserve them as they are essential for the maintenance of a unique and inimitable community identity.Citation
Wiltshier, P. et al (2018) 'Against All Odds: Embedding New Knowledge for Event Continuity and Community Well-Being.', Event Management, 22(2) pp. 25-36Publisher
Cognizant Communication CorporationJournal
Event ManagementDOI
10.3727/152599517X15111988553964Additional Links
https://doi.org/10.3727/152599517X15111988553964Type
ArticleLanguage
enISSN
15259951ae974a485f413a2113503eed53cd6c53
10.3727/152599517X15111988553964