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dc.contributor.authorBaranova, Polina
dc.date.accessioned2017-11-28T10:35:49Z
dc.date.available2017-11-28T10:35:49Z
dc.date.issued2016-09-15
dc.identifier.citationBaranova, P. (2017) " Understanding the customer journey through the prism of service design methodology", in David Longbottom and Alison Lawson (Eds) 'Alternative market research methods', London: Routledge, London, 2017.en
dc.identifier.isbn9781317550389
dc.identifier.urihttp://hdl.handle.net/10545/621991
dc.description.abstractPurpose: This chapter explores how use of the service design methodology can contribute to in-depth understanding of the customer journey and to the design of service improvement interventions aimed at enhancing customer experience. Context: The notion of customer journey is becoming increasingly important for both private and public sector organisations. Understanding customer experience and interactions that take place during service delivery is critical to the service design, delivery and improvements where the quality of customer experience take a strategic priority. Learning outcomes: At the end of this chapter you will be able to confidently use the service design methodology in order to understand customer experience, develop a service blueprint, design-in service improvements to enhance service user experience or redesign and reengineer existing services in order to respond to changes in organisational environment.
dc.description.sponsorshipN/Aen
dc.language.isoenen
dc.publisherRoutledgeen
dc.relation.urlhttps://www.routledge.com/Alternative-Market-Research-Methods-Market-Sensing/Longbottom-Lawson/p/book/9781138843721en
dc.subjectService design methodologyen
dc.subjectCustomer journeyen
dc.subjectCustomer experienceen
dc.subjectCustomer serviceen
dc.subjectService improvementen
dc.titleUnderstanding the customer journey through the prism of service design methodology.en
dc.typeBook chapteren
dc.contributor.departmentUniversity of Derbyen
refterms.dateFOA2018-03-15T00:00:00Z
html.description.abstractPurpose: This chapter explores how use of the service design methodology can contribute to in-depth understanding of the customer journey and to the design of service improvement interventions aimed at enhancing customer experience. Context: The notion of customer journey is becoming increasingly important for both private and public sector organisations. Understanding customer experience and interactions that take place during service delivery is critical to the service design, delivery and improvements where the quality of customer experience take a strategic priority. Learning outcomes: At the end of this chapter you will be able to confidently use the service design methodology in order to understand customer experience, develop a service blueprint, design-in service improvements to enhance service user experience or redesign and reengineer existing services in order to respond to changes in organisational environment.


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