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    Major events programming in a city: Comparing three approaches to portfolio design.

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    Authors
    Antchak, Vladimir cc
    Pernecky, Tomas
    Affiliation
    University of Derby
    Auckland University of Technology
    Issue Date
    2017-11-08
    
    Metadata
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    Abstract
    Event portfolio design is increasingly important from both academic and industry perspectives. The purpose of this article is to discuss and conceptualize the strategic process of event portfolio planning and development in different urban contexts in New Zealand. A qualitative multiple case study was conducted in three cities: Auckland, Wellington, and Dunedin. Primary data were collected by interviewing city event planners from city councils and relevant council controlled organizations. Secondary data were obtained by the analysis of the relevant documents, including city event policies and strategies, annual reports, statements, and activity plans. Thematic analysis revealed the existence of distinctive portfolio approaches in the studied cases, which can be compared and differentiated by applying the following parameters: Formality, Intentionality, Directionality, and Rhythmicity. Together, these parameters represent a "built-in equalizer" that can be used to balance the opposing values of diverse approaches and adjust them within current city objectives. The article provides a rich and broad context, which enables an understanding of the strategic nature of event portfolios and their implementation within a wider city development agenda.
    Citation
    Antchak, V. and Pernecky, T. (2017) 'Major Events Programming in a City: Comparing Three Approaches to Portfolio Design', Event Management, 21 (5):545.
    Publisher
    Cognizant Communication Corporation
    Journal
    Event Management
    URI
    http://hdl.handle.net/10545/621976
    DOI
    10.3727/152599517X15053272359013
    Additional Links
    http://www.ingentaconnect.com/content/10.3727/152599517X15053272359013
    Type
    Article
    Language
    en
    ISSN
    15259951
    ae974a485f413a2113503eed53cd6c53
    10.3727/152599517X15053272359013
    Scopus Count
    Collections
    Buxton Centre for Contemporary Hospitality

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