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    The role of value co-creation in SME pop-up retail space: a supply-side relational stakeholder perspective.

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    Authors
    Foster, Carley cc
    Brindley, Clare
    Oxborrow, Lynn
    Armannsdottir, Guja
    Affiliation
    University of Derby
    Nottingham Trent University
    Issue Date
    2017-07-05
    
    Metadata
    Show full item record
    Abstract
    Pop-ups are regarded as temporary retail space providing an experiential experience to customers, a solution to filling empty retail units and a way for SME retailers to market test products and services. Studies exploring the pop-up phenomenon have focused upon the vale co-creation between the customer and pop-up owner. However, this paper argues that the inter-organisational relationships the pop-up has with other supply-side stakeholders can also be a source of value co-creation for the pop-up. The paper argues that inter-organisational interactions are a source of value creation helping to improve the managerial capabilities and business model of the pop-up. This in turn improves the final offering to the end consumer. The study draws upon interview data collected from landlords, local authorities, shopping centres, community representatives and pop-owners across 6 sites in the UK, Iceland and the Netherlands.
    Citation
    Foster, C. et al (2017) 'The role of value co-creation in SME pop-up retail space: a supply-side relational stakeholder perspective.', Presented at the 19th of the European Association for Education and Research in Commercial Distribution, Dublin, Ireland, 4-6th July.
    Journal
    EAERCD Conference, Dublin
    URI
    http://hdl.handle.net/10545/621760
    Additional Links
    http://eaercd2017.com/
    Type
    Presentation
    Language
    en
    Collections
    Centre for Business Improvement

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