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dc.contributor.authorFoster, Carley
dc.contributor.authorBrindley, Clare
dc.contributor.authorWheatley, Dan
dc.date.accessioned2017-01-31T16:56:45Z
dc.date.available2017-01-31T16:56:45Z
dc.date.issued2014
dc.identifier.citationFOSTER, C., BRINDLEY, C. and WHEATLEY, D.,(2014.)Marketing career transitions: women marketers embedded in the profession? In: British Academy of Management, University of Ulster, Belfast, Northern Ireland, September 2014.en
dc.identifier.urihttp://irep.ntu.ac.uk/id/eprint/4918
dc.description.abstractThis qualitative study explores a UK sample of 25 women marketing professionals and how their career paths are reached and moderated over time. The research addresses the women?s reasons for moving from corporate marketing careers to self-employment in marketing and discovers that their career anchor is their embeddedness in the marketing profession which remains a constant throughout their career. This suggests that marketing talent is being lost to the corporate environment but not necessarily to the profession. It also suggests that the profession needs to acknowledge these career transitions when offering support to those practicing marketing.
dc.language.isoenen
dc.publisherBritish Academy of Managementen
dc.relation.urlhttps://www.bam.ac.uk/civicrm/event/info?id=1971&reset=1&utm_source=conference-alerts-web&utm_medium=online-advert&utm_campaign=bam2014en
dc.subjectWomenen
dc.subjectCareer developmenten
dc.subjectCPDen
dc.subjectMarketingen
dc.titleMarketing career transitions: women marketers embedded in the profession?en
dc.typeMeetings and Proceedingsen
dc.contributor.departmentNottingham Trent Universityen
html.description.abstractThis qualitative study explores a UK sample of 25 women marketing professionals and how their career paths are reached and moderated over time. The research addresses the women?s reasons for moving from corporate marketing careers to self-employment in marketing and discovers that their career anchor is their embeddedness in the marketing profession which remains a constant throughout their career. This suggests that marketing talent is being lost to the corporate environment but not necessarily to the profession. It also suggests that the profession needs to acknowledge these career transitions when offering support to those practicing marketing.


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