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dc.contributor.authorBrindley, Clare
dc.date.accessioned2017-01-31T16:55:18Z
dc.date.available2017-01-31T16:55:18Z
dc.date.issued1999
dc.identifier.citationBRINDLEY, C.A., 1999. "The marketing of gambling on the Internet", Internet Research, Vol. 9 Iss: 4, pp.281 - 286en
dc.identifier.issn10662243
dc.identifier.doi10.1108/10662249910286798
dc.identifier.urihttp://hdl.handle.net/10545/621319
dc.description.abstractIt is estimated that gambling on the Internet will be worth as much as $3bn by 2001. Gambling via interactive technology is already underpinned by two recent changes in consumer behaviour. First, increasing familiarisation with interactive technology and second, by changes in the way the gambling market operates. These already changing behaviour patterns, signal the success drivers on which gambling on the internet can build. The implications of this new leisure consumption pattern are discussed and the paper concludes that the synergy between marketing gambling and technology will transform the production and consumption of gambling.
dc.language.isoenen
dc.publisherEmerald Group Publishing Limiteden
dc.relation.urlhttp://www.emeraldinsight.com/doi/full/10.1108/10662249910286798en
dc.subjectInterneten
dc.subjectNew technologyen
dc.subjectGamblingen
dc.subjectMarketingen
dc.titleThe marketing of gambling on the Interneten
dc.typeArticleen
dc.contributor.departmentNottingham Trent Universityen
dc.identifier.journalInternet Researchen
html.description.abstractIt is estimated that gambling on the Internet will be worth as much as $3bn by 2001. Gambling via interactive technology is already underpinned by two recent changes in consumer behaviour. First, increasing familiarisation with interactive technology and second, by changes in the way the gambling market operates. These already changing behaviour patterns, signal the success drivers on which gambling on the internet can build. The implications of this new leisure consumption pattern are discussed and the paper concludes that the synergy between marketing gambling and technology will transform the production and consumption of gambling.


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