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    The marketing of gambling on the Internet

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    Authors
    Brindley, Clare
    Affiliation
    Nottingham Trent University
    Issue Date
    1999
    
    Metadata
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    Abstract
    It is estimated that gambling on the Internet will be worth as much as $3bn by 2001. Gambling via interactive technology is already underpinned by two recent changes in consumer behaviour. First, increasing familiarisation with interactive technology and second, by changes in the way the gambling market operates. These already changing behaviour patterns, signal the success drivers on which gambling on the internet can build. The implications of this new leisure consumption pattern are discussed and the paper concludes that the synergy between marketing gambling and technology will transform the production and consumption of gambling.
    Citation
    BRINDLEY, C.A., 1999. "The marketing of gambling on the Internet", Internet Research, Vol. 9 Iss: 4, pp.281 - 286
    Publisher
    Emerald Group Publishing Limited
    Journal
    Internet Research
    URI
    http://hdl.handle.net/10545/621319
    DOI
    10.1108/10662249910286798
    Additional Links
    http://www.emeraldinsight.com/doi/full/10.1108/10662249910286798
    Type
    Article
    Language
    en
    ISSN
    10662243
    ae974a485f413a2113503eed53cd6c53
    10.1108/10662249910286798
    Scopus Count
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