Authors
Brindley, ClareAffiliation
Nottingham Trent UniversityIssue Date
1999
Metadata
Show full item recordAbstract
It is estimated that gambling on the Internet will be worth as much as $3bn by 2001. Gambling via interactive technology is already underpinned by two recent changes in consumer behaviour. First, increasing familiarisation with interactive technology and second, by changes in the way the gambling market operates. These already changing behaviour patterns, signal the success drivers on which gambling on the internet can build. The implications of this new leisure consumption pattern are discussed and the paper concludes that the synergy between marketing gambling and technology will transform the production and consumption of gambling.Citation
BRINDLEY, C.A., 1999. "The marketing of gambling on the Internet", Internet Research, Vol. 9 Iss: 4, pp.281 - 286Publisher
Emerald Group Publishing LimitedJournal
Internet ResearchDOI
10.1108/10662249910286798Additional Links
http://www.emeraldinsight.com/doi/full/10.1108/10662249910286798Type
ArticleLanguage
enISSN
10662243ae974a485f413a2113503eed53cd6c53
10.1108/10662249910286798