Poetry in motion: creative networking in micro retail

Abstract

This developmental paper explores the role of networks in the micro retail sector by providing qualitative evidence from a longitudinal study of a female owned retail publishing business. The preliminary analysis finds that the owner has drawn upon her own social capital to develop networks which have been crucial to the survival of the retail business. These networks are informal, wide reaching and closely linked to the social bonds the owner has made with other individuals who share similar values to that of the business.