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    The role of co-creation in corporate branding: the case of a Higher Education Institution

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    Authors
    Spry, L.
    Foster, Carley cc
    Pich, Christopher
    Affiliation
    Nottingham Trent University
    Issue Date
    2015
    
    Metadata
    Show full item record
    Citation
    SPRY, L., FOSTER, C and PICH, C., 2015. The role of co-creation in corporate branding: the case of a Higher Education Institution. In: Academy of Marketing 10th Global Brand Conference, Finland, April, 2015.
    URI
    http://hdl.handle.net/10545/620712
    http://hdl.handle.net/10545/620954
    Additional Links
    http://irep.ntu.ac.uk/25933/
    Type
    Meetings and Proceedings
    Collections
    Centre for Business Improvement

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