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dc.contributor.authorWiltshier, Peter
dc.contributor.authorClarke, Alan
dc.date.accessioned2016-03-14T14:24:44Zen
dc.date.available2016-03-14T14:24:44Zen
dc.date.issued2016-02en
dc.identifier.citationWiltshier, P. and Clarke, A. (2016) 'Virtual cultural tourism: six pillars of VCT using co-creation, value exchange and exchange value', Tourism and Hospitality Research, DOI 10.1177/1467358415627301en
dc.identifier.issn14673584en
dc.identifier.doi10.1177/1467358415627301en
dc.identifier.urihttp://hdl.handle.net/10545/601325en
dc.description.abstractThis paper examines antecedents to the successful use of Virtual Cultural Tourism and the ways in which virtual realities can add value to Cultural Tourism offers. Success can be seen to derive from the deeper understanding of consumers’ preferences and motivations to engage with Virtual Cultural Tourism. It is also necessary to see these initiatives from the perspective of multiple stakeholders: the armchair traveller, the frequent flyer and the service provider at destinations. The latter include public sector providers such as park site managers, museum curators, interpretation and information services for tourism as well as the private sector developers.
dc.language.isoenen
dc.subjectVirtual cultural tourismen
dc.subjectAffiliationen
dc.subjectStakeholdersen
dc.titleVirtual cultural tourism: six pillars of VCT using co-creation, value exchange and exchange valueen
dc.typeArticleen
dc.contributor.departmentUniversity of Derby, University of Pannoniaen
dc.identifier.journalTourism and Hospitality Researchen
refterms.dateFOA2019-02-28T14:13:09Z
html.description.abstractThis paper examines antecedents to the successful use of Virtual Cultural Tourism and the ways in which virtual realities can add value to Cultural Tourism offers. Success can be seen to derive from the deeper understanding of consumers’ preferences and motivations to engage with Virtual Cultural Tourism. It is also necessary to see these initiatives from the perspective of multiple stakeholders: the armchair traveller, the frequent flyer and the service provider at destinations. The latter include public sector providers such as park site managers, museum curators, interpretation and information services for tourism as well as the private sector developers.


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