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    Virtual cultural tourism: six pillars of VCT using co-creation, value exchange and exchange value

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    Authors
    Wiltshier, Peter
    Clarke, Alan
    Affiliation
    University of Derby, University of Pannonia
    Issue Date
    2016-02
    
    Metadata
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    Abstract
    This paper examines antecedents to the successful use of Virtual Cultural Tourism and the ways in which virtual realities can add value to Cultural Tourism offers. Success can be seen to derive from the deeper understanding of consumers’ preferences and motivations to engage with Virtual Cultural Tourism. It is also necessary to see these initiatives from the perspective of multiple stakeholders: the armchair traveller, the frequent flyer and the service provider at destinations. The latter include public sector providers such as park site managers, museum curators, interpretation and information services for tourism as well as the private sector developers.
    Citation
    Wiltshier, P. and Clarke, A. (2016) 'Virtual cultural tourism: six pillars of VCT using co-creation, value exchange and exchange value', Tourism and Hospitality Research, DOI 10.1177/1467358415627301
    Journal
    Tourism and Hospitality Research
    URI
    http://hdl.handle.net/10545/601325
    DOI
    10.1177/1467358415627301
    Type
    Article
    Language
    en
    ISSN
    14673584
    ae974a485f413a2113503eed53cd6c53
    10.1177/1467358415627301
    Scopus Count
    Collections
    Buxton Centre for Contemporary Hospitality

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