Virtual cultural tourism: six pillars of VCT using co-creation, value exchange and exchange value
Affiliation
University of Derby, University of PannoniaIssue Date
2016-02
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This paper examines antecedents to the successful use of Virtual Cultural Tourism and the ways in which virtual realities can add value to Cultural Tourism offers. Success can be seen to derive from the deeper understanding of consumers’ preferences and motivations to engage with Virtual Cultural Tourism. It is also necessary to see these initiatives from the perspective of multiple stakeholders: the armchair traveller, the frequent flyer and the service provider at destinations. The latter include public sector providers such as park site managers, museum curators, interpretation and information services for tourism as well as the private sector developers.Citation
Wiltshier, P. and Clarke, A. (2016) 'Virtual cultural tourism: six pillars of VCT using co-creation, value exchange and exchange value', Tourism and Hospitality Research, DOI 10.1177/1467358415627301Journal
Tourism and Hospitality ResearchDOI
10.1177/1467358415627301Type
ArticleLanguage
enISSN
14673584ae974a485f413a2113503eed53cd6c53
10.1177/1467358415627301