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dc.contributor.authorEnter, Nina
dc.contributor.authorMichopoulou, Eleni
dc.date.accessioned2016-03-11T14:32:39Zen
dc.date.available2016-03-11T14:32:39Zen
dc.date.issued2013-01en
dc.identifier.citationEnter, N and Michopoulou, E. (2013) 'An investigation on the Acceptance of Facebook by Travellers for Travel Planning' e-Review of Tourism Research (e-RTR) Vol. 4en
dc.identifier.issn1941-5842en
dc.identifier.urihttp://hdl.handle.net/10545/601172en
dc.description.abstractDue to the emergence of social media and web 2.0 applications within the last few years, tourists' travel behaviour and decision-making changed. This study investigates tourists' behavioural intentions to use Facebook for travel planning purposes. To address this objective, a combination of survey and 19 interviews provided qualitative and quantitative data. Results indicated that Information search, Sharing travel experiences and Trust were the main determinants of intention to use Facebook. In particular, travellers view Facebook as a tourism information source, they are more willing to share their experiences on their own profile rather than a providers page and that they trust other tourism related sites more than Facebook. Practical and theoretical implications are discussed.
dc.language.isoenen
dc.relation.ispartofseriesVol. 4en
dc.relation.urlhttps://ertr.tamu.edu/enter-2013-short-papers/en
dc.subjectTechnology acceptanceen
dc.subjectFacebooken
dc.subjectTourismen
dc.subjectTravelen
dc.subjectSocial mediaen
dc.titleAn investigation on the Acceptance of Facebook by Travellers for Travel Planningen
dc.typeArticleen
dc.contributor.departmentUniversity of Derbyen
dc.identifier.journale-Review of Tourism Research (e-RTR)en
refterms.dateFOA2019-02-28T14:12:17Z
html.description.abstractDue to the emergence of social media and web 2.0 applications within the last few years, tourists' travel behaviour and decision-making changed. This study investigates tourists' behavioural intentions to use Facebook for travel planning purposes. To address this objective, a combination of survey and 19 interviews provided qualitative and quantitative data. Results indicated that Information search, Sharing travel experiences and Trust were the main determinants of intention to use Facebook. In particular, travellers view Facebook as a tourism information source, they are more willing to share their experiences on their own profile rather than a providers page and that they trust other tourism related sites more than Facebook. Practical and theoretical implications are discussed.


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