• Disney strategy for Japanese university students' career guidance: a mixed methods pilot study

      Kotera, Yasuhiro; Sheffield, David; University of Derby (2017-04-01)
      The Disney strategy, a neuro-linguistic programming skill, has been reported to be useful for career guidance by qualified career consultants in Japan. This mixed methods pilot study aimed to examine the effects and the experience of using this strategy for career guidance in Japanese students. Six students responded to four job-search-related scales at pre-training and post-training, and were interviewed. Students' self-esteem and job-search self-efficacy increased significantly in the short-term. Thematic analysis of the interviews revealed three key experiential features: body movement; clear vision; and positive emotions. These promising findings suggest the Disney strategy should be examined in larger, longitudinal studies.