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Comparative evaluation of neuro-linguistic programmingKotera, Yasuhiro; Sweet, Michael; UDOL; Environmental Sustainability Research Centre (Taylor & Francis, 2019-05-24)In this paper we aim to highlight the characteristics of neuro-linguistic programming (NLP) and suggest possible directions for future research and study. The majority of NLP studies argue for more rigorous empirical support and standardised regulatory governance, in order to overcome academic biases and general misunderstandings. However, its popular practice for just under half a century and its global usage, suggest there is grounding for NLP to be accepted into the 'mainstream' of psychology. We compare NLP with more ‘accepted’ approaches (cognitive behavioural therapy, mindfulness, and coaching), and explore its practice regulations. While its efficiency (thorough analysis and applicability) was identified as its strength, more rigorous research and universal regulations of practice are needed for NLP to move onto the next level of acceptance.