• Applying CS and WSN methods for improving efficiency of frozen and chilled aquatic products monitoring system in cold chain logistics

      Xiao, Xinqing; He, Qile; Fu, Zetian; Xu, Mark; Zhang, Xiaoshuan; China Agricultural University, Beijing, China; Coventry University; University of Portsmouth (Elsevier BV, 2015-09-14)
      Wireless Sensor Network (WSN) is applied widely in food cold chain logistics. However, traditional monitoring systems require significant real-time sensor data transmission which will result in heavy data traffic and communication systems overloading, and thus reduce the data collection and transmission efficiency. This research aims to develop a temperature Monitoring System for Frozen and Chilled Aquatic Products (MS-FCAP) based on WSN integrated with Compressed Sending (CS) to improve the efficiency of MS-FCAP. Through understanding the temperature and related information requirements of frozen and chilled aquatic products cold chain logistics, this paper illustrates the design of the CS model which consists of sparse sampling and data reconstruction, and shelf-life prediction. The system was implemented and evaluated in cold chain logistics between Hainan and Beijing in China. The evaluation result suggests that MS-FCAP has a high accuracy in reconstructing temperature data under variable temperature condition as well as under constant temperature condition. The result shows that MS-FCAP is capable of recovering the sampled sensor data accurately and efficiently, reflecting the real-time temperature change in the refrigerated truck during cold chain logistics, and providing effective decision support traceability for quality and safety assurance of frozen and chilled aquatic products.
    • Factors affecting consumers’ purchase intention of eco‐friendly food in China: The evidence from respondents in Beijing

      He, Qile; Duan, Yanqing; Wang, Ruowei; Fu, Zetian; Coventry University; University of Bedfordshire; China Agricultural University, Beijing, China (Wiley, 2019-05-28)
      The purpose aims to examine the key factors influencing Chinese consumer’s purchasing behaviour of eco‐friendly food in China giving its context as an emerging economy and its rapidly rising importance in the world eco‐friendly food market. This paper adopts and extends the Responsible Environmental Behaviour (REB) theory by empirically testing key psychosocial factors influencing the purchase intention of eco‐friendly food and the moderating effects of consumers’ demographic characteristics on the relationship between the key psychosocial factors and the purchase intention. A number of hypotheses are proposed. A questionnaire was designed and distributed via online survey in Beijing, China. A total of 239 valid responses were received. The empirical data were used to test the research hypotheses using the hierarchical multiple regression analysis. The research finds that the personality factors in the REB model (i.e., pro‐environmental attitudes, the internal locus of control and personal responsibly) have significant positive effects on the consumers’ eco‐friendly food purchase intention. Such effect is stable across consumers with different income levels. On the other hand, the knowledge–skill factors in the REB model do not have significant effect on the purchase intention of consumers. This study contributes to a better understanding of factors affecting eco‐friendly food consumption intention in China and the behavioural characteristics of consumers in developing countries. Moreover, the findings also shed light on the applicability of the REB theory in emerging economies and a specific industrial context.