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Corporate social responsibility in a burgeoning industry: a stakeholder analysis.Alonso, Abel Duarte; Sakellarios, Nikolaos; Alexander, Nevil; O’Brien, Seamus; Edith Cowan University; Liverpool John Moores University; University of Derby; School of Business and Law, Edith Cowan University, Joondalup, Australia; University of Derby, Buxton, UK; School of Business and Law, Edith Cowan University, Joondalup, Australia; et al. (Emerald, 2018-02-19)Purpose The purpose of this paper is to investigate the extent and significance of involvement of craft brewery operators in their community through the lens of the stakeholder theory (ST). In addition, differences between forms of involvement and demographic characteristics of operators and breweries are examined. Design/methodology/approach As many as 218 operators of predominantly micro-craft breweries across the USA participated in an online questionnaire designed to gather their perceptions. Findings While paying taxes was participants’ main perceived form of contribution, providing an artisan-made product, the significance of the craft brewery as a community “hub”, and that of increasing the number of leisure alternatives also emerged. A further 52.8 per cent of participants indicated contributing US$100,000 or more to the community annually. Statistically significant differences were revealed, for instance, based on craft breweries’ production volume, and the level of financial contribution. Various associations between operators’ perceived contributions and the ST theses were established in regard to cooperative interests (descriptive), stakeholder management (instrumental), and moral principles (normative). Originality/value First, by examining corporate social responsibility (CSR) in the craft brewing industry and among predominantly smaller firms, the study addresses two under-researched areas. Second, a refinement of the ST in the context of the craft brewing industry is proposed, highlighting the links between ST-based theses and the findings. Third, the study contributes to three different types of literature: micro and small business, craft brewing entrepreneurship, and CSR.
Strengths, innovation, and opportunities in a burgeoning industry: An exploratory study.Alonso, Abel Duarte; Sakellarios, Nikolaos; Alexander, Nevil; O'Brien, Seamus; Liverpool John Moores University; Edith Cowan University; University of Derby; Liverpool John Moores University Liverpool United Kingdom of Great Britain and Northern Ireland; University of Derby Derby United Kingdom of Great Britain and Northern Ireland; Edith Cowan University Faculty of Business and Law Joondalup Australia; et al. (Emerald, 2018-02-21)Purpose The purpose of this study is to examine key areas related to the craft brewing industry from the perspective of operators of micro and small craft breweries, and propose a framework based on the resourced-based theory of the firm and the theory of innovation. The areas investigated include participants’ perceived strengths of their craft brewery, involvement in innovative practices, opportunities for the craft brewing firm, and potential differences related to these areas based on demographic characteristics of participants and their breweries. Design/methodology/approach Given its growing significance and economic contribution, the United States’ craft brewery industry was chosen for this study. An online questionnaire was designed to gather data from craft brewery operators across the nation. Findings Product and service quality, knowledge, reputation and expertise were revealed as key strengths, while creating new recipes and using social media tools were the most considered ways of innovating. Furthermore, opportunities were perceived through craft beer tourism, increased consumption, and quality improvements. Statistically significant differences emerged, particularly based on production levels, staff numbers, and involvement/no involvement in exports. Various associations between the findings and the adopted theoretical frameworks were revealed. Originality/value In terms of originality, the proposed refinement based on the adopted theoretical frameworks and findings facilitates understanding of the significance of resources and innovation, particularly for firms operating in a growing industry. Regarding value, the findings have important implications for the industry, for instance, in the marketing of craft brewing, as well as in the development of new craft brewing products.