• An investigation on the Acceptance of Facebook by Travellers for Travel Planning

      Enter, Nina; Michopoulou, Eleni; University of Derby (2013-01)
      Due to the emergence of social media and web 2.0 applications within the last few years, tourists' travel behaviour and decision-making changed. This study investigates tourists' behavioural intentions to use Facebook for travel planning purposes. To address this objective, a combination of survey and 19 interviews provided qualitative and quantitative data. Results indicated that Information search, Sharing travel experiences and Trust were the main determinants of intention to use Facebook. In particular, travellers view Facebook as a tourism information source, they are more willing to share their experiences on their own profile rather than a providers page and that they trust other tourism related sites more than Facebook. Practical and theoretical implications are discussed.