Browsing Buxton Centre for Contemporary Hospitality by Subjects
Now showing items 1-2 of 2
Portfolio of major events in Auckland: characteristics, perspectives and issuesAlthough event portfolios have become an integrated part of destination development, a lack of empirical research into the nature of portfolio design exists. A case study was conducted in Auckland, New Zealand, to explore the nature of the applied portfolio strategy in the city. The findings indicate that Auckland employs an outcomes-driven approach which is characterised by the orientation on economic outcomes, an ‘agnostic’ attitude to the compositional structure of the portfolio, an intensive bidding campaign and leveraging strategies. The current city’s reputation awards, successful event bids and positive economic indicators justify this approach. The identified issues, including a supply-led nature of the event portfolio and its predominantly quantitative measures of success, call for a revalidation of the approach. The results of the study contribute to the ongoing discourse about the value of event portfolios and their sustainable design in different urban destinations.
Understanding the core elements of event portfolio strategy: lessons from Auckland and DunedinAn event portfolio is a vital part of economic and socio-cultural processes designed around the use of public events in cities and destinations around the world. The purpose of this paper is to suggest a new research framework for comparative studies of diverse event portfolio strategies. The discussion in this paper is based on a review of the literature and content analysis of event strategies from two New Zealand cities: Auckland and Dunedin. The paper suggests an empirically tested framework for exploring event portfolios. It entails such dimensions as the event portfolio strategy, event portfolio focus, portfolio objectives and evaluation tools and event portfolio configuration. This exploratory research provides a comparative analysis of diverse portfolio contexts and offers insights on developing sustainable event strategies while considering diverse local contexts. Core conditions and processes shaping event portfolio design and management are evaluated and strategic factors articulated.