• How Influencing Behaviours Can Accelerate the Transition to a Water Sensitive City.

      Ramkissoon, H; Smith, L. D. G; Kneebone, S. C; Monash University (CRC for Water Sensitive Cities, 31/01/2015)
      his Behaviour Assessment Database has been compiled as part of the CRC Water for Sensitive Cities project on 'Accelerating to Water Sensitive Cities by Influencing Behaviour' (Project A2.2). The overarching goal of this research project is to develop and test interventions that seek to change desirable behaviours, primarily in residents, to assist a movement toward water sensitive cities.
    • Visitors' experience, place attachment and sustainable behaviour at cultural heritage sites: a conceptual framework

      Buonincontri, P; Marasco, A; Ramkissoon, H; Monash University (MDPI, 26/06/2017)
      Sustainable tourism research has attracted wide interest from scholars and practitioners. While several heritage sites are mandated to provide optimum visitor satisfaction with increasing competition in the market, managers of heritage sites face growing challenges in striking a balance between consumption and conservation. This calls for promoting more sustainable behaviours among consumers of heritage. This study proposes a conceptualization of sustainable behaviour for heritage consumers. Using the attitude–behaviour relationship underpinned by the Theory of Reasoned Action, it develops and proposes a conceptual framework that integrates visitors’ heritage experiences, their attachment to heritage sites, and their general and site-specific sustainable heritage behaviour and presents their interrelationships as proposed hypotheses. Theoretical contributions and practical implications for heritage site managers are discussed.
    • Samadhi spa & wellness retreat

      Ramkissoon, H; Monash University (Kendall/Hunt Publishing, 23/08/2013)
    • The satisfaction-place attachment relationship: Potential mediators and moderators.

      Ramkissoon, H; Mavondo, F. T; Monash University (Elsevier, 23/05/2015)
      Researchers use place satisfaction as a dependent variable extensively since place has implications for a range of performance measures. This study reverses the relationships suggesting place satisfaction as a useful antecedent to place attachment. Place satisfaction, measured as visitors' summative evaluation of their experience is likely to be more positively associated with place dependence, identity, affect, and social bonding. The findings of this study support this contention and establish that one of the principal mechanisms linking place satisfaction to place attachment is pro-environmental behavioral intention (PEB). The study further finds that gender moderates the relationship between PEB and place attachment. The conditional indirect effect of place satisfaction on place attachment is significant only for male visitors. The article closes with implications of the study for academics and practitioners.
    • Proenvironmental behavior: critical link between satisfaction and place attachment in Australia and Canada

      Ramkissoon, H; Mavondo, F. T.; Monash University (Cognizant Communication Corporation, 23/03/2017)
      This study explores issues of scale equivalence and generalizability in national parks. Visitors' place satisfaction, proenvironmental behavior, and place attachment are measured across two qualitatively distinct populations in Australia and Canada. Techniques employed in this cross-country study bring an important contribution to tourism research. The primary focus is to establish measure equivalence before undertaking hypothesis testing using structural equation modeling on a sample of 339 repeat visitors at the Dandenong Ranges National Park, Australia, and 296 repeat visitors at the Bruce Peninsula National Park, Canada. Results from both samples indicate (a) there is measure equivalence between the Australian and Canadian samples allowing comparability of findings, (b) a positive and significant effect of visitor place satisfaction on proenvironmental behavioral intentions, (c) a significant and positive influence of proenvironmental behavioral intention on place attachment (place identity, place dependence, place social bonding, place affect), and (d) a significant and negative effect of visitor place satisfaction on place social bonding. The main finding relates to the promotion of proenvironmental behaviors among national park users that—in addition to individual benefits—provides environmental sustainability as well as practical benefits for park managers and society.
    • Role of ethnic cultural events to build an authentic destination image

      Shabnam, S; Choudhury, A; Ramkissoon, H; Monash University (Taylor and Francis, 21/12/2018)
      Local festivals are becoming increasingly important tourist attractions for the sophisticated tourist in quest of new authentic experiences (Ramkissoon and Uysal, 2014; Ramkissoon, 2015, 2016). The extent to which local festivals can grow as a point of attraction for international tourists while ful?lling their social and cultural roles at the national level is an issue of immense importance to social and cultural policymakers and destination marketers. This chapter explores the local festival of ‘Pohela Boishakh’, which is the celebration of the Bengali New Year. It is recognised by UNESCO as ‘Intangible Cultural Heritage of Humanity’ and identified as the largest national event of Bangladesh, a developing economy with crucial geo-political importance in the South Asian region, with substantial economic promises for the local population (UNESCO, 2016). This chapter draws on Getz et al. (2006)’s framework to explore festival stakeholder relationships, especially resource dependency issues, with a view to advancing the application of stakeholder theory to festival tourism, festival management and marketing in an integrated manner. Implications for tourism and event management along with theoretical advances are discussed with suggestions for future research in the field.
    • Leadership in destination management organisations.

      Hristov, D; Ramkissoon, H; Monash University (Elsevier, 21/09/2016)
    • A content analysis for government’s and hotels’ response to COVID-19 pandemic in Egypt

      Islam, Salem; Elshwesky, Zakaria; Ramkissoon, Haywantee; University of Technology and Applied Sciences, Salalah, Oman; Alexandria University, Egypt; University of Derby (SAGE, 2021-04-13)
      Drawing on the Situational Crisis Communication theory (SCCT), this study recapitulates the initiatives, practices, and responses of the Egyptian government and chain-managed five-star hotels during the COVID-19 global health pandemic. Subjective and objective content analysis is employed in this study. Subjective content analysis is employed to examine newspapers, magazines, T.V channels, and official pages on Facebook to determine the initiatives and practices adopted by the Egyptian government. Objective content analysis is further used to determine the COVID-19 hospitality practices adopted by 22 chain-managed five-star hotels by examining their official websites. Thematic saturation was attained when observations and analyses exhibited no new themes. Findings indicated that the Egyptian government and chain-managed five-star hotels implemented a number of initiatives and practices focused on financial policies, health and hygiene, workforce and training, marketing, domestic tourism, booking flexibility, cancellation policies, community support, vacations, and contracts. This study contributes to crisis management research by being one of the first studies to explore governments and hotel operations practices and initiatives during the COVID-19 using Egypt as a case study. We discuss the theoretical and practical implications during and post the COVID-19.
    • Social customer relationship management: A customer perspective

      Dewnarain, Senika; Ramkissoon, Haywantee; Mavondo, Felix; University of Derby; Curtin Mauritius, Charles Telfair Campus, Mauritius; Monash University, Melbourne, Victoria, Australia (Taylor & Francis, 2021-04-13)
      The availability of many social networking sites such as Facebook, Twitter, YouTube and online review sites such as Trip Advisor has led to the emergence of a new concept known as social customer relationship management (SCRM) or CRM 2.0. This is defined as a business strategy of engaging customers through social media with the goal of building trust and brand loyalty (Greenberg, 2010; Li et al., 2020; Rita & Moro, 2018), SCRM provides traditional customer relationship management for online customers by shifting the focus from a transactional outlook to one that centers on customer experiences (Dewnarain et al., 2019a; Sigala, 2018; Touni et al., 10 2020; Zhang et al., 2019).
    • Application of machine learning to predict visitors’ green behaviours in marine protected areas: evidence from Cyprus

      Rezapouraghdam, Hamed; Akshiq, Arash; Ramkissoon, Haywantee; Cyprus University, Lefkosa, Turkey; Jagiellonian University, Gronostajowa 7, Krakow, Poland; The Arctic University of Norway, Tromsø, Norway; University of Derby; University of Johannesburg, Johannesburg, South Africa (Taylor & Francis, 2021-03-10)
      Interpretive marine turtle tours in Cyprus yields an alluring ground to unfold the complex nature of pro-environmental behavior among travelers in nature-based destinations. Framing on Collins (2004) interaction ritual concept and the complexity theory, the current study proposes a configurational model and probes the interactional effect of visitors’ memorable experiences with environmental passion and their demographics to identify the causal recipes leading to travelers’ sustainable behaviors. Data was collected from tourists in the marine protected areas located in Cyprus. Such destinations are highly valuable not only for their function as an economic source for locals but also as a significant habitat for biodiversity preservation. Using fuzzy-set Qualitative Comparative Analysis (fsQCA), this empirical study revealed that three recipes predict the high score level of visitors’ environmentally friendly behavior. Additionally, an adaptive neuro-fuzzy inference system (ANFIS) method was applied to train and test the patterns of visitors’ pro-environmental behavior in a machine learning environment to come up with a model which can best predict the outcome variable. The unprecedented implications on the use of technology to simulate and encourage pro-environmental behaviors in sensitive protected areas are discussed accordingly.
    • Augmented reality application for visitor experiences in nature based tourism

      Azizul, Hassan; Ramkissoon, Haywantee; University of Derby; UiT, The Arctic University of Norway; University of Johannesburg, South Africa (CABI, 2021-03)
      There is evidence that the application of Augmented Reality (AR) supports posi-tive visitor experience. As an innovative technology, AR superimposes computer gen-erated imagery on the real world view and continues to attract the attention of re-searchers and practitioners. It is yet underexplored in the nature tourism context, call-ing for more research in the field. The aim of this chapter is to outline the impacts of AR in nature-based tourism. We use the Sundarbans in Bangladesh as a case to il-lustrate the application of AR in a nature-based setting. Data and information were generated both from the relevant literature and in-depth interviews. The respondents were general visitors, tourism service providers and government officials. Respond-ents were selected by purposive sampling and the interviews were audio-recorded and then self-transcribed. A number of tourism service providers were assertive in capitalising the existing lacks in the Sundarbans in terms of business development. The government officials appeared having concerns about diverse issues but were positive in the application of an innovative technology. This study concludes that the application of AR can possibly generate competitive advantages in a nature-based tourism context. AR is proposed as a tool to assist with sustainability initiatives to pro-tect the Sundarban’s resources and provide optimum visitor satisfaction.
    • Antecedents and outcomes of resident empowerment through tourism

      Aleshinloye, Kayode; Woosnam, Kyle; Tasci, Asli; Ramkissoon, Haywantee; University of Central Florida; University of Georiga, Athens, Greece; University of Derby (SAGE, 2021-02-17)
      Even though empowerment is a frequently mentioned keyword in resident attitude studies, the relationship network of this concept is rather vague. It is critical to understand the factors that influence empowerment, and factors that empowerment influences in return. Therefore, the current study modeled residents’ data from the top tourism destination in the U.S.—Orlando, Florida. Data from 415 residents were analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM) on SmartPLS to test the effects of residents’ involvement and economic benefits from tourism on their psychological, social and political empowerment, and thus quality of life and ultimately, place attachment. Findings revealed that psychological empowerment is the most significant dimension of resident empowerment influencing both place dependence and place identity, suggesting that residents hold special values for their place. Managerial and theoretical implications, along with limitations (in light of the project occurring pre-COVID-19) and future research opportunities are discussed. Keywords: Resident attitudes, empowerment, place attachment, quality of life, PLS
    • Generating and sustaining value through guided tour experiences’ co-creation at heritage visitor attractions

      Azara, Iride; Bezova, Kamila; University of Derby (Taylor and Francis Group, 2021-02-11)
      Experience co-creation has been acknowledged as an important process to generate and sustain value. However, research in the arena of heritage visitor attractions remains limited. A qualitative cross-sectional design was used to assess UK heritage attractions providers’ engagement with guided tour experiences’ cocreation and the barriers faced in the adoption of this process. Findings from 11 interviews with visitor experience managers show most of the heritage attraction providers engage in processes of guided tour experience “co-production” rather than “co-creation”. Barriers include limited knowledge, and “knowhow” of value co-creation processes; financial, time, and human resource constraints. Importantly, findings show visitors’ satisfaction with current arrangements influence the type of tour offering. This study reveals the need to further investigate heritage audiences’ variations in preferences and suggests better sector integration in terms of knowledge sharing and best practice to fully explore the benefits and worth of value cocreation in this tourism sector.
    • Martial arts: the possible benefit that can be obtained during a period of lockdown

      Spring, Charles; University of Derby (Heriot Watt University, 2021-01-25)
      The following thought piece follows one individuals’ experience of being in lockdown in the United Kingdom and how the practice of martial arts assisted in this experience. Through the use of diary entries, their feelings and thoughts are expressed and how the bad ones of these are assisted through the practice and ability to focus on something other. There is a discussion that draws on other academic and authors perspectives, that evidence and support the thought pieces viewpoint. The piece concludes that practicing martial arts can help individuals through enabling them to have a focus and outlet to help cope with deeper emotional states caused by a situation such as lockdown.
    • Co-creating value in desert tourism experiences

      Michopoulou, Eleni; Al-Qasmi, Idrees; Melpignano, Claudia; University of Derby (Informa UK Limited, 2021-01-21)
      This study investigates the determinants of value co-creation in desert camps in Oman from both the customers' and the camp managers' perspectives. The concept of value co-creation in hospitality and tourism has been investigated in a range of ways in the extant literature. However, limited attention has been paid in the process of value co-creation in remote and unique destinations such as desert camps. This research focuses on 5 aspects of value co-creation which are then explored both quantitatively and qualitatively. The findings of the study indicate that within the context of desert camps, value co-creation is influenced by authenticity, engagement, place attachment, and marketing though the value-in-use concept. However, the level of this influence varies between the customers and the camp managers. Finally, findings are discussed in the light of this variance to identify and provide recommendations that enhance value co-creation in the desert camps of Oman.
    • Value co-creation and co-destruction: considerations of spa servicescapes

      Buxton, Louise; Michopoulou, Eleni; University of Derby (Informa UK Limited, 2021-01-19)
      Spas are places that enable mind, body and spiritual harmony, and are therefore inextricably linked to the pursuit of health and wellbeing, as one of the most prominent forms of wellness tourism. Recent growth in the global spa industry is fuelled by increasing consumer interest in the pursuit of wellness. Concepts within the spa industry remain largely unexplored, thus, this conceptual paper aims to progress our understanding by considering opportunities for value co-creation and co-destruction in a spa context. In doing this, the paper unpacks the concept of the servicescape, explores the concept of authenticity and argues that understanding the consumption and production of experiences is central to understanding the creation of value in spa service settings.
    • The complexity of decision-making processes and IoT adoption in accommodation SMEs

      Pappas, Nikolaos; Caputo, Andrea; Pellegrini, Massimiliano Matteo; Marzi, Giacomo; Michopoulou, Eleni; University of Sunderland; University of Trento, Italy; University of Lincoln; University of Rome “Tor Vergata”, Italy; University of Lincoln; et al. (Elsevier, 2021-01-18)
      The current competitive scenario is fast-moving toward an integration of sophisticated technological innovations, i.e. smart solutions for hospitality, in particular the accommodation industry. Internet of Things (IoT) technologies are able to connect and let communicate different devices to craft a personalized customer experience. Given the undeniable impact for the hospitality sector, the decisions about adopting smart solutions are not always linear: benefits and limitations co-exist and need to be weighed against each other. By adopting fsQCA, this paper compares several decision-making factors that may influence the willingness to adopt IoT, surveying owners/managers in the Greek accommodation industry. Results show four types of decision-making: (i) rational, a weighted evaluation of risks and opportunities; (ii) enthusiast, mostly highlighting benefits to gain a competitive advantage; (iii) cautious, emphasizing risks and barriers to innovate; and (iv) futurist, a consideration of future technological necessities related to the increasing digitalization.
    • An eventful tourism city: Hosting major international exhibitions in Melbourne

      Gorchakova, Valentina; Antchak, Vladimir; University of Derby (Routledge, 2021-01-01)
    • Accessibility to spa experiences

      Michopoulou, Eleni; Hilton, Sarah J.; University of Derby (IGI Global, 2021-01)
      This chapter aims to highlight and raise awareness of the previously unknown barriers currently faced by wheelchair using consumers in the spa industry and the implications of these barriers for consumer and industry alike. Existing research on accessibility within this specific environment is extremely limited (if any). This study shows that access to accurate information is a key issue, a key barrier to participation and not only for those who have not visited a spa before. Gaining information pre visit in tourism is increasingly done online and there is the opportunity to use technologies and especially websites and social media platforms to help provide this information. The chapter also illustrates the potential for health and greater mental and social wellbeing the spa industry and the wider wellness tourism industry have for wheelchair users and how they could mutually benefit each other, as well as further promoting the case for barrier free accessible tourism and leisure opportunities.