• Authenticity as a value co-creator of tourism experiences.

      Ramkissoon, H; Uysal, M. S.; Monash University (CABI, 09/07/2014)
      As the field of tourism grows in maturity and scientific sophistication, it is important to fully understand the breadth and depth of vacation experience value. Current research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives, and interpretations of how tourists, as customers, create value alone and with others. Providing an analytical and systematic clarification of the approaches, this book suggests an understanding of the differences, offering new and practical knowledge for tourism scholars and professionals to highlight the relevance of the concept to firms and organizations. Including a framework to distinguish among key resources or antecedents of customer value, this book also considers consumer behaviour and factors affecting value creation from physiological and psychological perspectives. Concluding with a summary of the areas for future research, it is a valuable resource for researchers of tourism, leisure and recreation.
    • Authenticity, satisfaction, and place attachment: A conceptual framework for cultural tourism in African island economies

      Ramkissoon, H; Monash University (Taylor and Francis, 12/02/2015)
      Small islands often host distinctive resources to influence their future through tourism development. Island economies in Africa have witnessed a growing number of tourists seeking authentic cultural and natural heritage tourism attractions. This paper critically examines and bridges the nexus between perceived authenticity, place attachment, place satisfaction and cultural behavioural intentions of tourists in African island economies. Adopting a theoretical framework from the authenticity literature, and the attitude-behaviour framework, this paper develops and proposes a conceptual model to investigate how authenticity of a cultural tourism attraction might influence place satisfaction, which in turn might influence levels of place attachment and prompt cultural behavioural intentions of tourists in African island economies. This research conceptually contributes to knowledge advocating the associations between constructs of authenticity, place satisfaction, place attachment, and cultural behavioural intentions of tourists in African island economies. Limitations of the study and practical implications for sustainable tourism development are discussed.
    • Authenticity: the link between destination image and place attachment

      Jiang, Y; Ramkissoon, H; Mavondo, F. T; Feng, S.; Monash University (Taylor and Francis, 17/06/2016)
      This study explores the relationships between destination image, existential authenticity, and different dimensions of place attachment in the nature-based tourism context. A visitor-centric model is proposed in which existential authenticity is the principal mechanism that links destination image to different dimensions of place attachment. Data was collected in a survey of international visitors to two popular nature-based tourism destinations in Australia. The results indicate (a) a positive and significant effect of destination image on existential authenticity; (b) a positive and significant effect of existential authenticity on place dependence, place identity, place affect, and place social bonding; and (c) a significant mediating effect of existential authenticity in the relationship between destination image and each of the four dimensions of place attachment. The implications of this study for academics, tourism authorities, and destination marketing managers are discussed.
    • Bringing cross-disciplinarity to the fore: a methodological framework for leadership in destination management organisations

      Hristov, Dean; Ramkissoon, Haywantee; Monash University (Edward Elgar Publishing, 2018-07-27)
      Grounded in three core paradigms from the mainstream organizational literature _ namely destination management organizations (DMOs) and destinations; leadership and distributed leadership (DL); and network theory and SNA _ this chapter puts forward and discusses a cross-disciplinary, three-phase methodological framework for the study of the enactment and practice of DL in contemporary DMOs.
    • Destination marketing and visitor experiences: the development of a conceptual framework

      Jiang, Y; Ramkissoon, H; Mavondo, F.; Monash University (Taylor and Francis, 13/11/2015)
      When confronted with increasingly experienced, demanding, and sophisticated visitors, destination marketers may find it problematic to succeed in destination marketing. This article attempts to address this challenge through the exploration of the relationship between destination image and two critical indicators of successful destination marketing: visitor delight and place attachment. It integratesdisparate themes in destination marketing and recognizes the relationshipsbetween marketing stimuli, customer experiences, and marketing outcomes. A comprehensive and coherent theoretical model is established to explain the complexities involved in the formation of important destination marketing outcomes. This article critically examines fun and customer orientation as two key concepts of visitor experiences and proposes them as principal mechanisms that mediate the relationship between destination image and visitor responses (visitor delight and place attachment). The article’s theoretical contributions, limitations, and practical implications for tourism authorities and destination marketers are discussed
    • Environmentally and financially sustainable tourism

      Ramkissoon, Haywantee; Sowamber, Vishnee; Monash University; Curtin University ((ICHRIE Research Reports) Richmond VA USA: International Council on Hotel, Restaurant, and Institutional EducationICHRIE, 2018-12-20)
    • Evaluating the effectiveness of wipe for wildlife and its campaign elements

      Ramkissoon, H; Smith, L. D. G.; Monash University (01/2014)
    • Hospitality consumers’ decision-making

      Ramkissoon, Haywantee; Monash University (Routledge, 2017-10-02)
      With growing insights and the call for more sustainable practices to contribute to the protection of the environment, consumers of tourism and hospitality are becoming more ecologically conscious, demanding more sustainable products. This chapter provides a review of the behavioral models most relevant to choice of hospitality products and services. It contributes to the existing repertoire of knowledge through an exploration of information processing, personal efficacy, innovation and image as important factors influencing hospitality consumers’ decision-making, and presents a range of theoretical and practical implications. It is expected to assist hospitality providers to understand consumers’ decision-making when choosing sustainable hospitality products and services. This will allow practitioners to make informed decisions regarding the provision of sustainable and innovative hospitality products and services sought by the target audience.
    • Hospitality consumers’ information search behavior reinforcement and displacement of traditional media

      Ramkissoon, Haywantee; Monash University (Routledge, 2017-10-02)
      Researchers and hospitality providers show a growing interest in understanding how consumers look for various products and services provided by the hospitality industry. With consumers using different media technologies, hospitality providers are now accelerating the flow of information across different channels of communication. This chapter seeks to explore significant gaps in research on the role of online media referred to as the “new media” on hospitality consumers’ information search behavior. This chapter contributes to the theoretical advancement of knowledge by examining the significance of current trends in hospitality consumers’ information search behavior through the lens of convergence culture.
    • How Influencing Behaviours Can Accelerate the Transition to a Water Sensitive City.

      Ramkissoon, H; Smith, L. D. G; Kneebone, S. C; Monash University (CRC for Water Sensitive Cities, 31/01/2015)
      his Behaviour Assessment Database has been compiled as part of the CRC Water for Sensitive Cities project on 'Accelerating to Water Sensitive Cities by Influencing Behaviour' (Project A2.2). The overarching goal of this research project is to develop and test interventions that seek to change desirable behaviours, primarily in residents, to assist a movement toward water sensitive cities.
    • Impact of sustainability practices on hospitality consumers’ behaviors and attitudes: The case of LUX* resorts & hotels

      Sowamber, Vishnee; Ramkissoon, Haywantee; Movondo, Felix; Monash University (Routledge, 2017-10-02)
      The growing volume of research on customers’ attitudes towards sustainability practices in the hospitality sector has attracted significant interest from researchers and managers in the past decade. This chapter investigates the relationship between sustainability practices in hotels and its influence on consumers’ attitudes and behaviors, and the brand. Using LUX* Resorts & Hotels as a case study, this chapter provides insights into the growing importance of sustainability practices among resorts and hotels. It shows how consumers play an important role in shifting a business strategy towards a more sustainable course. This chapter will be of value to practitioners in helping them align their strategies with customers’ expectations. It contributes to the pool of studies on sustainability in hotels and resorts, which will assist researchers in furthering research and reflection in this area.
    • Leadership in destination management organisations.

      Hristov, D; Ramkissoon, H; Monash University (Elsevier, 21/09/2016)
    • Managing customer relationships in hotel chains: a comparison between guest and manager perceptions

      Mavondo, F. T.; Ramkissoon, H; Monash University (Routledge, 03/06/2016)
    • Managing Religious Tourism

      Wiltshier, Peter; Griffiths, Maureen; University of Derby; Monash University (CABI, 2019-02-08)
      This book endeavours to put forward a toolkit that will aid positive outcomes in religious tourism management, drawing on case studies from multiple countries and regions. This book is divided into three main sections. The first deals with the theoretical aspects of managing sacred sites; the second with best practice in the management of sacred sites; and the third provides case studies in this area. The book has 14 chapters and a subject index.
    • Proenvironmental behavior: critical link between satisfaction and place attachment in Australia and Canada

      Ramkissoon, H; Mavondo, F. T.; Monash University (Cognizant Communication Corporation, 23/03/2017)
      This study explores issues of scale equivalence and generalizability in national parks. Visitors' place satisfaction, proenvironmental behavior, and place attachment are measured across two qualitatively distinct populations in Australia and Canada. Techniques employed in this cross-country study bring an important contribution to tourism research. The primary focus is to establish measure equivalence before undertaking hypothesis testing using structural equation modeling on a sample of 339 repeat visitors at the Dandenong Ranges National Park, Australia, and 296 repeat visitors at the Bruce Peninsula National Park, Canada. Results from both samples indicate (a) there is measure equivalence between the Australian and Canadian samples allowing comparability of findings, (b) a positive and significant effect of visitor place satisfaction on proenvironmental behavioral intentions, (c) a significant and positive influence of proenvironmental behavioral intention on place attachment (place identity, place dependence, place social bonding, place affect), and (d) a significant and negative effect of visitor place satisfaction on place social bonding. The main finding relates to the promotion of proenvironmental behaviors among national park users that—in addition to individual benefits—provides environmental sustainability as well as practical benefits for park managers and society.
    • Proenvironmental behavior: the link between place attachment and place satisfaction.

      Ramkissoon, H; Mavondo, F. T.; Monash University (Cognizant Communication Corporation, 01/12/2014)
      The study tested whether proenvironmental behavioral intention mediates the relationship between place attachment and place satisfaction among visitors of the Dandenong Ranges National Park in Australia. Structural equation modeling was employed on a sample of 452 visitors. Regression models were estimated to test the mediating effect of proenvironmental behavioral intentions on the relationships between place dependence, place identity, place affect, place social bonding, and place satisfaction. Results show that as hypothesized, these effects were mediated by proenvironmental behavioral intentions, except for the relationship between place social bonding and place satisfaction. An important theoretical contribution is the mediating role of proenvironmental behavioral intentions in nature-based settings. Practical applications of the study include marketing aimed at encouraging repeat visitation by increasing levels of place attachment and place satisfaction in national parks through proenvironmental message development and delivery.
    • Role of ethnic cultural events to build an authentic destination image

      Shabnam, S; Choudhury, A; Ramkissoon, H; Monash University (Taylor and Francis, 21/12/2018)
      Local festivals are becoming increasingly important tourist attractions for the sophisticated tourist in quest of new authentic experiences (Ramkissoon and Uysal, 2014; Ramkissoon, 2015, 2016). The extent to which local festivals can grow as a point of attraction for international tourists while ful?lling their social and cultural roles at the national level is an issue of immense importance to social and cultural policymakers and destination marketers. This chapter explores the local festival of ‘Pohela Boishakh’, which is the celebration of the Bengali New Year. It is recognised by UNESCO as ‘Intangible Cultural Heritage of Humanity’ and identified as the largest national event of Bangladesh, a developing economy with crucial geo-political importance in the South Asian region, with substantial economic promises for the local population (UNESCO, 2016). This chapter draws on Getz et al. (2006)’s framework to explore festival stakeholder relationships, especially resource dependency issues, with a view to advancing the application of stakeholder theory to festival tourism, festival management and marketing in an integrated manner. Implications for tourism and event management along with theoretical advances are discussed with suggestions for future research in the field.
    • Samadhi spa & wellness retreat

      Ramkissoon, H; Monash University (Kendall/Hunt Publishing, 23/08/2013)
    • Social customer relationship management: an integrated conceptual framework

      Dewnarain, S; Ramkissoon, H; Mavondo, F.; Monash University (Taylor and Francis, 15/10/2018)
      In recent years, the concept of customer relationship management (CRM) has undergone a major change from being a strategy that focused solely on establishing financial bonds with customers to one that promotes both transactional and interactional relationships with customers. This has given rise to a new form of CRM which is known as social customer relationship management (SCRM) or CRM 2.0. Hence, this study develops and proposes a conceptual model to address relationships between customer relationship management, social media technologies, customer engagement, positive word of mouth and brand loyalty. This paper brings significant contributions to hospitality CRM literature and marketing communication theory. It serves as a reference for hospitality practitioners who can derive insights on the potential economic advantage such as brand loyalty and consumer behaviour benefits in the form of positive word of mouth which can result from the effective implementation of a SCRM strategy.