• Challenges in managing peripheral workers within diverse environments.

      Michopoulou, Eleni; Melpignano, Claudia; University of Derby (Cognizant Communication Corporation, 2019-03-21)
      This paper explores the HR issues that tour operators experience in the planning, coordination and management of tours revolving around cycling events. It does so by using a tour operator based in the UK as a case study and by deploying a qualitative ethnographic approach. This methodology was deemed as the most fitting to enable an in-depth and rich analysis of the issues that characterise the complex management of core (office-based employees) and peripheral workers (tour guides on the event site). Not only do the different operations, time frames, environments and activities within which the employees operate result in the company’s workforce division into two distinctive groups, but they also determine low levels of professional satisfaction and motivation among the tour guides. Investigating the stances held by the company’s employees in relation to the difficulties encountered in the workplace is necessary to develop a strategy that allows for retaining peripheral workers, for creating synergy between the two different teams, and consequently for ensuring the achievement of the organization’s goals and objectives. The findings highlight how the adoption of HR practices that aim at enhancing the company’s internal marketing would entail an optimistic shift in the tour guides’ perception of their position within the company, resulting in improved product delivery and reduced absenteeism, burnout and turnover challenges
    • Co-creating value in desert tourism experiences

      Michopoulou, Eleni; Al-Qasmi, Idrees; Melpignano, Claudia; University of Derby (Informa UK Limited, 2021-01-21)
      This study investigates the determinants of value co-creation in desert camps in Oman from both the customers' and the camp managers' perspectives. The concept of value co-creation in hospitality and tourism has been investigated in a range of ways in the extant literature. However, limited attention has been paid in the process of value co-creation in remote and unique destinations such as desert camps. This research focuses on 5 aspects of value co-creation which are then explored both quantitatively and qualitatively. The findings of the study indicate that within the context of desert camps, value co-creation is influenced by authenticity, engagement, place attachment, and marketing though the value-in-use concept. However, the level of this influence varies between the customers and the camp managers. Finally, findings are discussed in the light of this variance to identify and provide recommendations that enhance value co-creation in the desert camps of Oman.
    • Conserving Italian World Heritage Sites through live music events: Exploring barriers and opportunities

      Azara, Iride; Melpignano, Claudia; University of Derby (Cognizant Communication, 2019-09-18)
      Consumers’ demands for innovative forms of heritage consumption combined with a desire for long lasting memories have highlighted the role that staged events and other live music performances at cultural and historical sites can play in the conservation of these assets. However, to date, research on these aspects remains fragmented and indeed lacking within the Italian landscape. Building on these considerations, this paper explores the tensions inherent the re-use and conservation of Italian cultural and historical assets through live events. The research uses three WHS sites distributed across the Italian territory as case studies to identify the positions of different stakeholders involved in the production of live music performances. A qualitative, comparative, case study design has been deemed as the most fitting to enable an in-depth investigation of the stances held by public and private sector organisations involved in the staging of events at WHS and to enable a rich analysis of the issues. Findings show significant ideological and cultural barriers impacting the use of staged live events at such venues. Besides suggesting a cross-sectorial cooperative approach to help rejuvenate these WH sites and to generate funding for conservation purposes findings suggest the need to develop a sustainable strategy for managing national heritage assets incorporating clear guidelines on the re-use of WH sites.