Browsing Buxton Centre for Contemporary Hospitality by Authors
Beauty and elegance: value co-creation in cosmetic surgery tourismMajeed, Salman; Zhou, Zhimin; Ramkissoon, Haywantee; University of Derby; UiT, The Arctic University of Norway; University of Johannesburg, South Africa (SAGE Publications, 2020-06-16)This study presents an emerging trend in medical tourism, cosmetic surgery tourism (CST). We explore tourists’ perceptions of CST for medical service quality as an antecedent to tourists’ emotional attachment, trust, and intentions to visit, which is underexplored in CST. This study examines the mediating role of value co-creation in influencing behaviors of CST-seeking tourists to experience a better quality of life. Using a sample drawn from 279 tourists, comprised of Australian, Japanese, and Chinese nationalities at two international airports in China, findings show that perceived medical service quality positively influences tourists’ emotional attachment, trust, and intentions to visit directly and through the mediating role of value co-creation across the three nationalities. CST-seeking tourists’ inputs in value co-creation may positively influence their behaviors, which are vital antecedents to promoting CST business. Implications for future research are discussed.
Health, wellness and place attachment during and post health pandemicsRamkissoon, Haywantee; Majeed, Salman; UiT, The Arctic University of Norway; University of Derby, Derby Business School; University of Johanneshburg, Johannesburg Business School, South Africa; Shenzhen University, Shenzhen, China (Frontiers, 2020-11-26)Therapeutic landscapes encapsulate healing and recovery notions in natural and built environmental settings. Tourists’ perceptions determine their decision making of health and wellness tourism consumption. Researchers struggle with the conceptualization of the term ‘therapeutic landscapes’ across disciplines. Drawing on extant literature searched in nine databases, this scoping review identifies different dimensions of therapeutic landscapes. Out of identified 178 literature sources, 124 met the inclusion criteria of identified keywords. We review the contribution and the potential of environmental psychology in understanding tourist behavior to promote health and wellness tourism destinations in a post COVID-19 context. We develop and propose conceptual framework comprising: (1) perceived goodness of therapeutic landscapes, (2) health and wellness consumption, (3) COVID-19 pandemic perceived health and wellness risk, (4) place attachment (5) re-visitation. We propose measurement scales, discuss implications and major issues in the immediate and post the COVID-19 pandemic to inform future research.
Online tourism information and tourist behavior: a structural equation modeling analysis based on a self-administered surveyMajeed, Salman; Zhou, Zhimin; Lu, Changbao; Ramkissoon, Haywantee; Shenzhen University, Shenzhen, China; Fuzhou University, Fuzhou, China; University of Derby; Monash University, Melbourne, VIC, Australia; The Arctic University of Norway, Tromsø, Norway; University of Johannesburg, Johannesburg, South Africa (Frontiers in Psychology, 2020-04-21)This study presents the interacting phenomena of perceptions of tourist destination online content (TDOC) and tourists’ behavioral intentions with a mediating role of tourists’ satisfaction, which is as yet under-explored in hospitality and tourism research. A model based on three main constructs, namely TDOC (with sub-constructs of online information quality and user-friendly accessibility), satisfaction, and tourists’ behavioral intentions [with sub-constructs of intentions to visit a tourist destination and electronic word-of-mouth (eWOM)], is presented to determine the growth of tourism business with the internet. Data were collected via a questionnaire-based survey from 413 tourists staying at hotels in Lahore city in Pakistan. Partial least square structural equation modeling was used to statistically analyze the gathered data. The findings indicate that tourists’ perceptions of TDOC directly influence their behavioral intentions, while tourists’ satisfaction exerts a mediating influence between tourists’ perceptions of TDOC and their behavioral intentions. Taking advantage of an economical and widespread online environment, destination marketing organizations could attract more tourists by fostering confidence in TDOC and positive eWOM to remain competitive in the long run. Important theoretical and practical implications are discussed.