Recent Submissions

  • How to design hotel gamified applications effectively: Understanding the motives of users as hotel visitors

    Parapanos, Demos; Michopoulou, Eleni; University of Cumbria; University of Derby (Springer, 2022-01)
    The service sector including tourism and hospitality have recognized the need for a turn to a customer-centric approach that primarily values tourists’ needs, wants, preferences and requirements as major determinants in travel decisions. Considering that mobile devices are becoming travel buddies and that their use is profoundly influencing traveller’s journey highlights the need of Gamification. As a relatively new phenomenon in the industry, motives encouraging usage behaviour have yet to be researched. Identifying these motives could offer several advantages to hotels by providing relationship marketing, engagement and strengthening customer loyalty. This research tries to fill this gap and enhance existing gamification research by understanding the motives of users’ continuance intention in adopting technology with gamification characteristics. Visual material based on the current definitions of gamification was prepared to create a hotel gamified application to help participants discuss their preferences.
  • Innovation, wine tourism, and sustainable winegrowing in cool climate regions: a longitudinal international comparative analysis

    Baird, Tim; Hall, Michael; Castka, Pavel; Ramkissoon, Haywantee; University of Derby (Edward Elgar, 2022-08)
    Wine tourism is “visitation to vineyards, wineries, wine festivals, and wine shows for which grape wine tasting and/or experiencing the attributes of a grape wine region are the prime motivating factors for visitors” (Hall, 1996, p.1), and this is integral to winegrowers’ business strategies. Although not all wine producers have specific cellar door facilities for tourists, nearly all are available to visit by appointment. Wine tourism directly contributes to winegrowing in a number of ways, including sales, consumer education and research, product testing and customer relations. These aspects of wine tourism have been recognised as a potentially significant source of innovation for winegrowers (Baird and Hall, 2016; Booyens, 2020), as well as being important for broader regional development (Grimstead, 2011; Hall and Williams, 2019). Even wineries with minimal daily involvement in tourism benefit from the place brand benefits that tourism marketing and promotion can bring. This is particularly true of highly competitive international markets, while winegrowing and the availability of wine to drink and winery visits is clearly integral to wine tourism (Hall, 2018).
  • A Systematic and Critical Review of Leadership Styles in Contemporary Hospitality: A Roadmap and a Call for Future Research

    ElKhwesky, Zakaria; Salem, Islam; Ramkissoon, Haywantee; astabÑeda, Alberto J.; University of Žilina, Univerzitná 8215/1, 010 26 Žilina, Slovakia; Alexandria University, Alexandria, Egypt; University of Technology and Applied Sciences, Salalah, Oman; University of Granada, Granada, Spain (Emerald, 2022-03-02)
    The purpose of this paper is to provide an overview of leadership styles in the hospitality industry. It also demonstrates theories used in hospitality leadership styles research, identifies the main outcomes and highlights gaps for future research. This paper presents a comprehensive review of the 79 articles on leadership styles in the hospitality context spanning over 13 years (2008–2020) and extends the scope in distinctive means. This review has demonstrated that leadership styles research in hospitality has made progress in the past 13 years; however, there are conceptual and empirical overlaps among different leadership styles in hospitality. There is a lack of research on antecedents and integrating theories in studies. This review has revealed that several leadership styles have not been rigorously examined in hospitality research with their outcomes. The search strategy used to find articles published in Web of Science about leadership styles in hospitality was restricted to title to boost the accuracy of the subsequent literature. By following the guidance presented in this review, the authors expect to advance and maintain hospitality leadership research to provide substantive insights into the context of hospitality leadership over the coming years. To the best of the authors’ knowledge, this study is one of the first to undertake a comprehensive understanding of various leadership styles in the hospitality context. This study provides a comprehensive projected research agenda to demonstrate theoretical discourses and empirical research. Overall, this critical review presents a holistic idea of the focus of the prior studies and what should be highlighted in future studies.
  • Yoga travellers’ experiences in guided tours: A multiple case study approach

    Öğretmenoğlu, Mert; Ozan, Atsiz; Ramkissoon, Haywantee; Yozgat Bozok University Tourism Faculty, Yozgat, Turkey; University of Derby; Yozgat Bozok University Tourism Faculty, Yozgat, Turkey (Taylor & Francis, 2022-02-02)
    This study investigates yoga travellers’ experiences in guided tours organised by the renowned online travel platform, Tripaneer. Travellers’ online narratives (N=880) regarding three main yoga destinations were collected and examined through content analysis. Six main components were revealed: yoga facilities and services, a sense of awe, the overall benefits of yoga, a memorable experience, social interaction and learning about the local culture.
  • Face consciousness, personal norms, and environmentally responsible behavior of Chinese tourists: Evidence from a lake tourism site

    Wu, Jianxing; Wu, Homer; Hsieh, Allen; Ramkissoon, Haywantee; China Jiliang University, Hangzhou, 310018, China; Fudan University, Shanghai, 200433, China; Christ's College Taipei, New Taipei City, 251022, Taiwan; National Taichung University of Education, Taichung City, 40306, Taiwan; National Chung Hsing University, Taichung City, 40227, Taiwan; University of Derby; et al. (Elsevier, 2022-02-03)
    This study explores the role of face consciousness in tourists’ environmentally responsible behavior (ERB). It expands the norm activation theory, integrates the concept of face consciousness and examines how personal norms (PN) on environmentally responsible behavior is moderated by face consciousness. Data was collected from 415 mainland Chinese tourists in West Lake, China. Structural equation modeling was employed to test the proposed theoretical framework. The results show that ascribed responsibility positively influences personal norms, while awareness of consequences plays a decisive role in activating personal norms. Furthermore, the results demonstrate that the fear of losing face moderates the relationship between personal norms and environmentally responsible behavior. The study also investigates the moderating role of age difference between personal norms and environmentally responsible behavior. The effect of personal norms on environmentally responsible behavior is stronger in younger tourists. Our findings make important theoretical contributions to the literature of ERB in tourism and offer practical implications for tourism managers to encourage responsible behavior among tourists.
  • Extended Reality Technologies as A Tool For Managing Crises And Shaping Tourism Safety Perceptions

    Karadimitriou, Christina; Michopoulou, Eleni; University of Patras; University of Derby (Goodfellows Publishers ​, 2021-09)
    New technologies are considered by different industries as a useful tool for having an efficient emergency and crisis management. For tourism industry in particular (that involves and is interfacing with multiple other industries), it is critically important to act proactively to a risk situation, to effectively face a disaster, and to reduce the impact of a crisis. This book chapter provides an overview of the Extended Reality (XR) technologies (Augmented Reality [AR]; Virtual Reality [VR]; Mixed Reality [MR]). It discusses opportunities of using XR in tourism, and it provides contemporary examples of XR applications. It also focuses on emergency management via XR in tourism. Finally, it provides specific recommendations for XR use before, during, and after a crisis in order to better prepare for, manage and recover after emergencies and crisis.
  • Evolving effects of COVID-19 safety precaution expectations, risk avoidance, and socio-demographics factors on customer hesitation toward patronizing restaurants and hotels

    Chi, Christina G; Ekinci, Yuksel; Ramkissoon, Haywantee; Thorpe, Alistair; Washington State University, Pullman, Washington, USA; University of Portsmouth; University of Derby; University of Utah, Salt Lake City, Utah, USA (Taylor & Francis, 2022-01-08)
    The COVID-19 pandemic has had detrimental impacts on hospitality businesses. Drawing on protection motivation theory (PMT), this study investigated what determined customer hesitation to patronize restaurants and hotels and whether such hesitation underwent changes in the duration of the pandemic. The research model was tested using three sets of survey data collected in December 2020 (n = 826), February 2021 (n = 832) and April 2021 (n = 808). The study found that expected COVID-19 safety precautions, COVID-19 risk avoidance, and demographic factors predicted customers’ hesitation to visit restaurant/hotel. The analysis also showed significant shifts in how expectations about safety precautions, risk avoidance, and demographics affected customers’ visit hesitation over time. These findings provide critical insights to restaurant and hotel managers and destination marketers. To ensure that customers feel safe and confident in visiting hotels and restaurants, managers should implement the recommended safety measures and clearly communicate the implementation of these measures to customers.
  • Stakeholder Requirements And Value Co-Creation In Events

    Wallace, Kevin; Michopoulou, Eleni; University of Technology, Sydney; University of Derby (Cognizant, LLC, 2021-12-15)
    The festival and events sector comprises a wide range of stakeholders across the private, public and not-for-profit sectors. In order to achieve stakeholder satisfaction it is necessary to understand what is important to stakeholders, what they consider constitutes project success and what the factors and measures of that success may be. Once identified and effectively managed, meaningful evaluation can then be undertaken to assess success on stakeholder’s terms. This approach also provides an opportunity to consider value creation for stakeholders in relation to their measures of success. The purpose of this research is to develop a robust framework that enables success factors and measures to be identified and effectively measured as part of a holistic evaluation process which contributes to the identification of stakeholder value. Whilst research is regularly undertaken to assess impacts of festivals and their benefits to stakeholders, there can be competing agendas, project success can be interpreted in different ways with tensions and disagreements in relation to expected outcomes. It is therefore necessary to clearly understand stakeholder expectations, community dynamics and visitors and residents’ perceptions of impacts of festivals. A multi‐method inductive approach was used to capture the motivations and influences of the stakeholders as social actors during the Tour de Yorkshire (TdY) event. Using this event as a longitudinal case study over an 18-month period, the methodology comprised of qualitative questionnaires and interviews to engage a wide range of stakeholders and used the conceptual Stakeholder Sandwich as the core model to produce a framework and methodology to generate richer data. Results indicated that this model, framework and methodology proved to be effective for the understanding of stakeholder success factors and contributes towards the understanding of value co-creation for stakeholders in events and festivals. With the immense challenges currently facing the sector, such a framework could prove to be of significant value for practitioners and researchers alike.
  • Revisiting Value Co-Creation and Co-Destruction in Events: An Overview

    Azara, Iride; Pappas, Nikolaos; Michopoulou, Eleni; University of Derby; University of Sunderland (Cognizant, LLC, 2021-12-07)
    The examination of processes of value co-creation and co-destruction within events is now more pertinent than ever. Given the effects of constant sociocultural and environmental change and pandemic, and the huge challenges facing the sector, it is now more important than ever to understand what value is and how it can be created or destroyed. For instance, considering the engagement and involvement of audiences/ attendees it is important to explore the relationship between attendees’ motivations and frequency of attendance with their level of engagement. At the same time, there is a clear need of investigating additional factors that contribute to value co-creation in the context of events. Research should concentrate on understanding the different audiences, actors and stakeholders across different event contexts and settings within their respective value and distribution chains and within the wider event environment. The proliferation of events research is valuable therefore not just to expand this growing body of knowledge on a theoretical level; but events research has clear potential for use by event managers and producers in the events sector through the recovery process and beyond.
  • Experiencing the Story: The Role of Destination Image in Film-Induced Tourism

    Michopoulou, Eleni; Siurnicka, Aleksandra; Moisa, Delia, Gabriela; University of Derby (IGI Global, 2022)
    The importance of destination image in film tourism has been recognized by scholars and practitioners. However, despite a large number of research papers related to the destination image within the field of film tourism, several issues remain unclear. This chapter provides insights into how movies influence the featured destination's image by focusing on specific film tourists' perceptions, their motivations, and emotional relation to the movies. The chapter begins by offering a film tourism definition followed by film tourist typology with the context of film fans. Then, factors influencing film tourism destination image are examined, in particular destination marketing activities, film-specific factors, and destination attributes. Two case studies will also be provided to better showcase the findings from the literature review. Theoretical and practical implications are also presented.
  • Perspectives on experiences of tourists with disabilities: implications for their daily lives and for the tourist industry

    Rubio-Escuderos, Lucía; García-Andreu, Hugo; Michopoulou, Eleni; Buhalis, Dimitrios; University of Alicante, Alicante, Spain; University of Derby; Bournemouth University, Poole (Informa UK Limited, 2021-10-15)
    This study attempts to understand how people with disabilities (PwDs) interpret the dimensions that they consider important when on holiday. By understanding these dimensions, it becomes possible to identify and remove barriers to holiday-making and improve customer satisfaction. In particular, the study focuses on (a) what having a holiday means for PwDs and how travelling affects their lives; (b) the process of decision-making when PwDs organise a tourist experience; and (c) the roles played by travelling companions, associations and tourism companies. To that end, rich qualitative data were collected through 25 in-depth interviews with people with reduced mobility. Findings suggest that tourist experiences had a decisive impact on the perspective that PwDs have of their disability in their daily lives, with the feeling of independence being a crucial aspect. Factors such as limited negotiating scope, necessity of a care assistant, knowledge of the destination language or availability of state aid influence the decision-making process. Due to a particular service provided at Spanish stations, It is found that the train is the most valued transport for PwDs within Spain. This study contributes to accessible tourism theory by providing insights into the complexity of travelling with a disability and its impact on people’s daily lives.
  • Let's All Play Together: Motivations of Different Gamification User Types

    Michopoulou, Eleni; Parapanos, Demos; University of Derby (IGI Global, 2022-01)
    Gamification is recognized as the next big thing in marketing by using game design elements in a nongame context. Producing desirable experiences and motivating users to remain engaged in an activity is one of the strengths of gamification. The introduction of digital social networks has become the biggest change regarding digital technology, also leading to the evolution and popularity of gamification. Although it is possible to design games, serious games, or gamified systems without knowing who the target users are, it is more likely to create a more engaging experience when these users are identified first. Taking this into consideration, this chapter will look to identify and present the motivations of individuals when using gamification systems. Identifying the motivations behind gamification usage and acknowledging the interaction between them will help organizations understand their audience and create more engaging experiences
  • Pro-sociality in times of separation and loss

    Ramkissoon, Haywantee; University of Derby; University of Johanneshburg (Elsevier, 2021-12-14)
    Humans are particularly drawn to social connections. Prosociality in times of loss and separation require intervention designs aimed at reinforcing social bonds to help those grieving. Pro-social behaviors reinforce social support, contributes to resilience, and promotes mental health, overall wellbeing and quality of life. This review summarizes multidisciplinary evidence from literature showing emerging trends in prosocial behavior, loss and separation research with adaptive pro-social interventions to promote resilience contributing to mental wellbeing and quality of life outcomes. A summary of research findings showing the digital transformation to promote pro-social behaviors for mental wellbeing is provided. Finally, new and classic evidence of prosocial behaviors for adaptation and resilience in the community is discussed to promote future prosociality in loss and separation.
  • Cultural tourism impacts and place meanings: Focusing on the value of domestic tourism

    Ramkissoon, Haywantee; University of Derby (Edward Elgar Publishing, 2022-05)
    People develop emotional bonds and meanings with the places they live in and visit. This is commonly referred to as place attachment, sense of place, or neighbourhood or community attachment. To ensure that tourism results in positive, community-wide social impacts, tourism planning processes should align visitor experiences and local inhabitants’ place meanings. In this chapter, I make a case for focusing on domestic tourism, in particular the visitation of tourism sites by people living nearby these places (dubbed ‘local visitors’), to build back the tourism economy in a more sustainable way after the COVID-19 pandemic. During pandemic times, domestic cultural tourism could: (i) contribute to local visitors’ place attachment and well-being; (ii) sustain at least part of the tourism economy; (iii) provide insights into how tourism should be organized so as to avoid future conflict between local inhabitants and external (international) visitors when the global tourism economy re-starts.
  • Perceived Visitor Impacts of Cultural Heritage Tourism: The Role of Place Attachment in Memorable Visitor Experiences.

    Ramkissoon, Haywantee; University of Derby (Edward Elgar, 2022-07)
    This chapter is the first to develop and propose a single integrative model exploring associations between visitors’ perceived positive impacts of cultural heritage tourism, cultural heritage place attachment (with sub-dimensions of cultural place dependence, cultural place identity, cultural place affect and cultural place social bonding), visitors’ memorable cultural heritage experiences, and their revisit intentions and recommendation to cultural tourism attractions. Implications for sustainable cultural heritage consumption are discussed for the current COVID-19 and post-pandemic context.
  • Social media and tourists’ behaviors: post-COVID-19

    Majeed, Salman; Ramkissoon, Haywantee; University of Derby (Edward Elgar, 2022-02)
    We develop and propose a conceptual model to integrate the constructs of use of social media information, perceived travel risk of epidemic-hit destinations, anxiety, intentions to visit, and eWOM. The framework is intended to assist researchers to progress this field of study. Our framework is also important for tourism and hospitality stakeholders to better understand tourists’ perceptions and behaviors during and after destination crises, in order to devise appropriate strategies for destination competitiveness (Ramkissoon and Nunkoo, 2008, 2012; Ramkissoon and Uysal, 2011; Ramkissoon and Mavondo, 2017). Our study encourages future empirical testing of the proposed theoretical framework.
  • Machine Learning based Forecasting Systems for Worldwide International Tourists Arrival

    Mishra, Ram Krishn; Urolagin, Siddhaling; Jothi, J. Angel Arul; Nawaz, Nishad; Haywantee, Ramkissoon; BITS Pilani, Dubai Campus Dubai, United Arab Emirates; Kingdom University, Riffa, Kingdom of Bahrain; University of Derby (The Science and Information Organisation, 2021-11)
    The international tourist movement has overgrown in recent decades, and travelers are considered a significant source of income to the tourism economy. When tourists visit a place, they spend considerable money on their enjoyment, travel, and hotel accommodations. In this research, tourist data from 2010 to 2020 have been extracted and extended with depth analysis of different dimensions to identify valuable features. This research attempts to use machine learning regression techniques such as Support Vector Regression (SVR) and Random Forest Regression (RFR) to forecast and predict worldwide international tourist arrivals and achieved forecasting accuracy using SVR is 99.4% and using RFR is 84.7%. The study also analyzed the forecasting deadlock condition after covid-19 in the sudden drop of international visitors due to lockdown enforcement by all countries.
  • The vision and the mission of the International Journal of Spa and Wellness

    Clarke, Alan; azara, Iride; Michopoulou, Eleni; University of Derby (Informa UK Limited, 2018-06-05)
  • An exploration into Gen Ys attitudes and behaviour towards volunteering whilst backpacking

    Jelaca, Elena; Azara, Iride; Michopoulou, Eleni; University of Derby (Goodfellows, 2021-09-01)
    This study focuses on Generation Ys’ attitudes and behaviour towards engaging in volunteer tourism whilst backpacking. To that end, we first examine Gen Ys’ generational characteristics and the predominant attitudes and behaviours displayed by this generational cohort. Then the focus is shifted to understanding Generation Y as backpackers and their internal and external motivations. These motivations are queried under the prism of volunteer tourism; being seen as factors determining the level of engagement with volunteer tourism and overall backpacking behaviour while travelling. This chapter provides insights into the themes described above by examining the relevant tourism literature. Finally, it summarises the theoretical gaps in the extant literature and sets objectives for future research, whilst signposting authors to key literature sources.
  • Innovative and Sustainable Food Production and Food Consumption Entrepreneurship: A Conceptual Recipe for Delivering Development Success in South Africa

    Samkange, Faith; Ramkissoon, Haywantee; Chipumuro, Juiliet; Wanyama, Henry; Chawla, Gaurav; University of Derby; University of Johannesburg, Johannesburg 2006, South Africa; Stenden University, Saint Alfred 1142, South Africa; Tshama Green Consultants, Johannesburg 2006, South Africa; University of South Wales, Newport NP20 2BP, UK (MDPI, 2021-10-06)
    Innovative food production and food consumption entrepreneurship can be viewed as a recipe for delivering sustainable development goals to promote economic, human, and community growth among vulnerable and marginalised communities in South Africa (SA). This study critically analyses the trends and related issues perpetuating the development gap between privileged and marginalised communities in SA. It explores the link between innovative food production and food consumption entrepreneurship and underdevelopment based on sustainable development goals (SDGs). The study also generates a conceptual model designed to bridge the development gap between privileged and marginalised communities in SA. Philosophically, an interpretivism research paradigm based on the socialised interpretation of extant literature is pursued. Consistent with this stance, an inductive approach and qualitative methodological choices are applied using a combination of thematic analysis and grounded theory to generate research data. Grounded theory techniques determine the extent to which the literature review readings are simultaneously pursued, analysed, and conceptualised to generate the conceptual model. Research findings highlight the perpetual inequality in land distribution, economic and employability status, social mobility, gender equity, education, emancipation, empowerment, and quality of life between privileged and marginalised societies in SA. Underdevelopment issues such as poverty, unemployment, hunger, criminal activities, therefore, characterise marginalised communities and are linked to SDGs. Arguably, food production and food consumption entrepreneurship are ideally positioned to address underdevelopment by creating job opportunities, generating income, transforming the economic status, social mobility, and quality of life. Although such entrepreneurship development initiatives in SA are acknowledged, their impact remains insignificant because the interventions are traditionally prescriptive, fragmented, linear, and foreign-driven. A robust, contextualised, integrated, and transformative approach is developed based on the conceptual model designed to create a sustainable, innovative, and digital entrepreneurship development plan that will be executed to yield employment, generate income and address poverty, hunger, gender inequity. To bridge the gap between privileged and marginalised societies. The conceptual model will be used to bridge the perpetual development gap between privileged and marginalised societies. In SA is generated. Recommended future research directions include implementing, testing, and validating the model from a practical perspective through a specific project within selected marginalised communities.

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