• Small business transition towards degrowth

      Nesterova, Iana (University of Derby, 2020-09-03)
      This work focuses on the relationship between small firms and degrowth. It aims to contribute to the understanding of what production by small firms should entail for a degrowth society and economy to be possible. It is proposed that for small firms to transition towards degrowth and consequently become part thereof, small firms should become degrowth businesses. This work proposes a framework of degrowth business informed by empirical insights derived from seven cases of small firms in England. The study claims that while small firms may indeed be suitable for degrowth, this entails transformation of their business on multiple levels, including worldviews of individuals involved. Moreover, it is claimed that in transition towards degrowth, small firms are likely to face barriers. It is concluded that to transition towards degrowth, transformation of small firms into degrowth businesses is not sufficient. For degrowth society and economy to be possible, these efforts must be supplemented by a larger societal transformation involving multiple agents and structures. This work’s contribution is theoretical in terms of advancing understanding of degrowth business and production by firms for degrowth, and practical since the framework developed aims to be useful for firms, policy-makers and in education.